In movie marketing, there is this phrase I really like: "Marketing to everybody is marketing to nobody and niches will make you riches." And while not every movie is guaranteed success, it is much easier to find your audience when you choose a filmmaking niche. What is a filmmaking niche? It's making a movie for a small slice of a larger audience. For example, let's say … [Read More] about What is Your Filmmaking Niche?
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When I was working in film distribution, one of my jobs included pitching a catalog of titles to the El Rey Network. Talking with those guys was surreal in a sense, … [Read More] about Are You A Rebel Without a Crew?
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Are you wondering how to pitch a screenplay? You're not alone. The other day I got an email from a writer who had an appointment to pitch her movie idea to a … [Read More] about How To Pitch A Screenplay So They Listen
Recent Filmmaking Stories
How To Make Your First Feature Without Going Bonkers
If you're making short films, sooner or later you're gonna start brainstorming ways to make your first feature film. This makes sense. As an ambitious filmmaker, it's normal if you want to continually … [Read More] about How To Make Your First Feature Without Going Bonkers
3 Screenwriting Pitfalls That Will Wreck Your Career
Most novice screenwriters think getting screwed over in Hollywood all boils down to story theft, but in truth, story theft rarely takes place. Instead, they overlook the very real screenwriting … [Read More] about 3 Screenwriting Pitfalls That Will Wreck Your Career
What If You Choose Filmmaking As Your Small Business?
When deciding on a business, some people choose filmmaking. Other people open frozen yogurt shops. I should know. Thanks to the frozen yogurt shop (near my house), I've eaten a TON of frozen yogurt … [Read More] about What If You Choose Filmmaking As Your Small Business?
How To Deal With Filmmaking Rejection (Like A Pro)
Filmmaking rejection sucks. Sometimes you pitch and idea and it falls flat. If you're new to filmmaking, you may feel as though a failed pitch is the end of your career. But it's not. As with all … [Read More] about How To Deal With Filmmaking Rejection (Like A Pro)
Do You Make These Mistakes In Documentary Funding?
Are you baffled by the documentary funding process? Are you uncomfortable asking people for money? Are you confused by the whole fundraising process? If you are, don't worry! You are not alone. … [Read More] about Do You Make These Mistakes In Documentary Funding?
