Filmmakers aren’t like normal business people. Marketing a movie is not considered part of the normal day-to-day process. But in other industries, marketing is just an aspect of business. This makes a lot of sense. In the old days, your success as filmmaker depended on your ability to create an unproven product. And if your product (or in this case, your movie) did well with audiences, it was picked up, marketed and sold.
Traditional film distribution has been disrupted. Digital has replaced physical and video on demand has become the primary way to sell your films. These days you have options. You may choose to sign a traditional deal or you can leverage digital aggregators to get your film into popular platforms like Amazon, iTunes, Google Play, FandangoNOW, Netflix and more. So before you decide on your film distribution strategy, make sure you take time to research your options. The following articles will help you.
When it comes to distributing your film, you’ll quickly find a bunch of fuddy-duddies telling you that you need to win a major festival like Sundance to be successful. The problem with this is obvious. Very few filmmakers actually get accepted into major festivals. Heck, very few filmmakers actually get a good distribution deal. So […]
Are you looking to sell a movie to NetFlix? In this filmmaking article, producer Jason Brubaker discusses the pros and cons of selling your movie to NetFlix
Film distribution deals work to benefit film distributors. If you don’t believe this, read over your distribution agreement and follow the money. If you look close, you’ll quickly realize that first monies out go to the distributor. And the second monies out also go to the distributor for recoupable expenses. If there is anything left […]
Every week at least one filmmaker emails me with something like this: “I made a movie and we just won best picture at a regional festival you never heard of! In this movie marketing article, find out how I respond.
The 2009 Sundance Film Festival is just days away. And as such, it’s the time of year filmmakers start thinking about their own projects.