Everyone’s talking about personal branding these days, but not everyone understands what it does and why it’s important. As a filmmaker, you might be thinking to yourself, “do I really have to care about my brand?” In today’s Internet focused world, personal branding is…
The easiest way to recognize and distinguish a brand is by its logo. In the film industry production logos are usually seen at the beginning of films, on posters, websites and other materials that market the movie. Some of logos have become very famous over the years and they still have the potential to attract the audience…
In this filmmaking article, film graphic designer, Ela Gancarz shares her best tips on how to design your movie poster. (Yes, you still need a poster.)
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