The easiest way to recognize and distinguish a brand is by its logo. In the film industry production logos are usually seen at the beginning of films, on posters, websites and other materials that market the movie. Some of logos have become very famous over the years and they still have the potential to attract the audience…
How To Design Your Movie Poster (For The VOD Age)
In this filmmaking article, film graphic designer, Ela Gancarz shares her best tips on how to design your movie poster. (Yes, you still need a poster.)
How To Brand Yourself As A Filmmaker Part 2
Your visual style is usually the first thing noticed and remembered by the audience. Good design is a key competitive factor and a powerful tool in today’s business world. Do you know how to use it for your personal brand? Visual branding is a unique “alphabet” of design elements (colors, shapes, fonts etc.) used to identify a company or a product and to communicate its qualities, values and “personality”. In the earlier filmmaking article…
How To Brand Yourself As A Filmmaker
Everyone’s talking about personal branding these days, but not everyone understands what it does and why it’s important. As a filmmaker, you might be thinking to yourself, “do I really have to care about my brand?” In today’s Internet focused world, personal branding is…
