Independent movie investors invest because they want a return on their money. Creating a business plan will provide your prospective investor with a road map on how his or her money will be spent and hopefully recouped. In the old filmmaking model this wasn’t easy. Because distribution was once discriminatory, many first time independent feature filmmakers had to hold their breath in hopes their movies would get into a film festival, buil buzz, and (hopefully) garner a great distribution deal, complete with a cash advance. But that is an outdated model.
Just a few short years ago, film distribution was controlled by a bunch of companies that safeguarded access the marketplace. As an independent filmmaker, if you were lucky enough to garner a distribution deal, odds were good the deal was crappy. As a first time feature filmmaker, this was my experience. And after receiving countless […]
In this guest filmmaking article, producer Doug Gritzmacher outlines the grass roots movie marketing strategy his team utilized for Soldiers of Paint A lot of filmmakers are asking me how to promote a movie. It was about a year ago while on a trip in Acadia National Park that I received a call from First […]
When news of our first feature went viral, thousands of raving fans flooded our website. At the time we were Ill-equipped to handle the influx. We had no lead capture system in place and our social media strategy was non-existent. And because we were so focused on landing a dream distribution deal, we had no idea […]
Since starting Filmmaking Stuff I have seen the entire independent community get turned up-side-down. Inexpensive production technology coupled with modern forms of video-on-demand distribution has changed the way movies are made, marketed, seen and sold.
When I started participating on film festival panels, filmmakers used to ask how to land a distributor, how to get a good film distribution deal or how to live happily ever after. But over the last two years, the narrative has changed significantly. Filmmakers are now asking questions about how to market and sell their own movies, without the middleman…
Today’s question comes from a filmmaker who is puzzled over how to sell his movie. Since the world of video on demand distribution is changing the ways in which movies are seen and sold, having a solid distribution strategy that you can implement is essential for success. Question: When deciding on how to sell your […]
If you’ve been reading filmmaking stuff for any length of time, you know how much I avoid the words “self-distribution.” The reason I dislike the term is because it makes filmmakers lazy. It implies that somebody else is out there, ready and willing to distribute your movie. While this was the case many years ago, […]
I spent yesterday attending the American Film Market. My goal was to meet filmmakers looking to get their movies into the popular video on demand marketplaces. During my time talking to filmmakers, I discovered a few secrets of distribution that I would like to share with you. So before you max your credit card, pack […]
As filmmakers, we are in the midst of a major movie distribution paradigm shift. Traditional theatrical release models as well as DVD sales channels are being replaced by video on demand platforms. These changes have forever altered the ways in which movies are seen and sold. As a consequence, getting into Sundance and selling your […]