Without a defined market or an established sales channel, it is difficult to justify financing, which makes it very difficult to pay cast and crew – which, by the way, makes it difficult to produce a movie. And assuming you can answer these questions, the problem is still economy of scale. If you can’t reach the masses (or reach enough people willing to pay for what you’re selling), how will you ever recoup your initial movie investment?
Most filmmakers have no idea how to optimize their movie website. Most filmmakers have no idea what the word optimization means…
Over the next year, I am hitting the road. I’m going from city to city to spread the word about modern movie distribution tactics and how YOU can benefit. I am doing this because the independent movie market is saturated with competition. Do you know of any film festivals seeking someone to put on a film festival workshop? If so, please send them a link to this page.
With an independent movie market saturated with competition, producing a movie and finding a traditional distribution deal is increasingly challenging. After failing to garner a traditional distribution deal for my first feature, like a lot of filmmakers, I had to establish my own marketing company. And through the process, I figured out how to market and sell my movie online.
“How do you plan to sell this movie and return my investment?” In the old model of filmmaking, traditional distribution was a lottery. So to answer that question, most filmmakers, especially first time filmmakers said something like this: “Filmmaking is risky. If we are lucky, we will get into Sundance and get a distribution deal.”
As a result of lower priced production equipment, coupled with non-discriminatory distribution, YOU can make, market and sell your movie this year and you don’t need to ask permission.
YOU are now responsible for marketing, promotion and distribution of your movie. And inline with this strategy, you must view regional and second tier festivals as an opportunity to build your audience list. But instead of handing out postcards to other filmmakers, your marketing strategy will be smarter.
Do you remember when the idea of making movies seemed like a far away dream? Do you remember when you first got the idea for your movie? Do you remember Your first day of production? Do you remember your first screening and how well everyone loved your work?