Three Tips On How To Target Your Target Audience

Find Your Target Audience

Having spent time at the major film festivals, I can tell you that having an audience (also known as a large email subscriber list) is currency. It gives you power. But before you get into the mechanics of growing your audience - You need to first figure out how to find your target audience. In fact, you need to target your target audience even before you write your … [Read more...]

How To Promote Your Movie Fan Page On Facebook

Movie Fan Page

As a filmmaker, you need to be promote movie on Facebook. I am assuming that you already have a personal profile. And if so, you know the platform allows you to stay in touch with friends, have conversations with co-workers and find pictures of your ex-girlfriend. (Not that I ever do those searches.) But from a promotional perspective, Facebook is a powerful tool for … [Read more...]

Email Marketing For Movies (Why You Need To Start Now!)

Email Marketing For Movies

Did you know that email marketing for movies is as important as making your movie? Sounds weird right? I mean, you're a filmmaker. What does email marketing for movies have to do with your success? Everything... In fact, I believe that email marketing for movies is essential. And here's one example why: Picture This - You're meeting a prospective investor … [Read more...]

Three Tips For Digital VOD Distribution

Movies

The other day, I found myself in a passionate debate regarding Digital VOD Distribution. We were talking about the importance of building your own audience. Despite the fact that the entire world of movie distribution is shifting away from a physical product and people are now watching movies on their small devices - There are still some fuddy-duddies who believe we are … [Read more...]

Modern Moviemaking Manifesto

modern moviemaking manifesto

I am going to share the Modern Moviemaking Manifesto with you. After this, you're going to know yourself a little better as a filmmaker. And to get the ball rolling, I have a question for you: What's the biggest filmmaking failure you must avoid? Ok, this is gonna sound obvious... But the answer is: Making a movie NOBODY CARES about! (Which is sort of the same as making … [Read more...]