Every week at least one filmmaker emails me with something like this: “I made a movie and we just won best picture at a regional festival you never heard of! In this movie marketing article, find out how I respond.
Without a defined market or an established sales channel, it is difficult to justify financing, which makes it very difficult to pay cast and crew – which, by the way, makes it difficult to produce a movie. And assuming you can answer these questions, the problem is still economy of scale. If you can’t reach the masses (or reach enough people willing to pay for what you’re selling), how will you ever recoup your initial movie investment?
As a filmmaker it is important to remember that you are creating and selling a product. Yes, your movie is your product. And like any entrepreneur you must plan for the marketing, sales and distribution of your movie. And if you fail to plan for this, your movie fails. Who Is Your Target Audience? To […]
The other day, I found myself in a huge Facebook debate about the importance of building your own audience. Despite the fact that the entire world of movie distribution is shifting away from a physical product and people are now watching movies on their small devices – there are still some fuddy-duddies who believe that […]
The demise of DVD distribution, coupled with inexpensive production technology has flooded the marked with cheaply produced, accessible movies. And for most filmmakers, basing an entire distribution strategy on outside studios “picking up” completed movies is silly. Digital film distribution is now a primary way movies are getting seen and sold. This paradigm shift makes it […]
Many filmmakers waste months and years trying to make everything perfect. These same filmmakers fill their closets with valuable camera gear that collects dust and never gets used. If that’s you, stop it. I know making a movie is scary. Your first few short films will suck. This is part of the process… You must […]
One of our Filmmaking Stuff readers asked me a question worth sharing: “As a filmmaker, I would like to make a living making movies. There is all this talk about selling movies online, but I can’t find any numbers to reflect how many films people can sell on sites like Amazon, Hulu and iTunes. Can […]
You are thinking about making a movie because you want to be rich, famous and powerful, right? If this isn’t your goal, please let me be the first to call you out on your BS. There are plenty of ways to make money in the world. There are faster ways to produce a product. Easier ways to rush to market. Less stressful ways to make money. But none of that stuff matters to you because…