Filmmakers with a strong vision for what they want can make it. Image via Wikipedia

Making movies is both awesome and incredibly challenging. And becoming a professional filmmaker requires a certain amount of dedication that is easy to talk about – but not always easy to live by.

In my filmmaking career, I’ve experienced heartache as well as the surreal, super exciting moments that come when people get to know me and my work. Making stories and building an audience that supports our work is the reason we do what we do.

But in order to get from point A to point B, it is essential that you create a clear and exciting vision for your filmmaking future… Because (believe me) you’ll need something exciting to focus on, should things get challenging…

… And as a filmmaker, things always get challenging.

I have known many people who started out their filmmaking careers with all the movie making passion, energy and enthusiasm in the world, only to drop their dreams at the first sign of trouble. Other friends have disappeared without ever making a movie. And one of my friends went crazy, stole a bunch of money from his filmmaking team and left town.

Why? Because creating a dream for yourself and paying the price, (no matter how hard) to realize your potential -  that’s the tough part.

I’m serious about this. Making a career making movies is a long term game. It won’t happen over night. In fact, success probably won’t find you on your first feature or your second feature film. So you have to get tough.

Here is a strategy worth applying to your own life: One of the mental attributes that all successful people share in common is a never ending ability to keep their eye on the prize. And if you’re looking for the secret formula for all your filmmaking success, it is this: patience plus unyielding persistence in a face of adversity will get you through a tough spot. NEVER give up!

GOALS

Here is what separates the professional filmmaker from the horde of crybabies.  They have goals. And you should too. And I’m not just talking general stuff, like “Hey, I want to make movies and get rich and all the crap.” Who doesn’t (on some level) want the things that sort of lifestyle offers?

But what I’m asking you to do today, dear filmmaker is to set very specific goals for your filmmaking future.

What does your ideal future look like?

In order to create meaningful success in both your filmmaking career and your life, you MUST get a clear idea of what you want. This will involve not just setting goals for yourself, but actually taking out a pen and writing them down.

The following actions will help you hone in your movie ideas, your money ideas and also help you paint a picture of the wonderful life you want to live:

ACTIONS

1. Take out some paper and write down three ideas for movies you want to make in your lifetime.
2. How much money would you like to have?
3. How much money do you have now?
4. What will you do to get the money you need?
5. The people you hang out with will influence your success. Are you hanging out with people who share your vision? Or, are you hanging out with negative people?

After this, you’ll get a pretty good idea of where you are and where you want to go. From there, you can begin to take steps in your desired direction.

Here is an affiliate recommendation. A few years back, I stumbled upon the following audio program and even though it talks about general goal setting, I totally thought it was a great tool for helping me refine my own filmmaking goals: Master Strategies for Higher Achievement: Set Your Goals and Reach Them – Fast! (Your Coach in a Box)

I don’t know if I’m hitting a nerve with you or not. But long before I made my first money making movies, I can remember driving around my small home town dreaming of a time when I would not only have a few features under my belt, but I also dreamed of a time that I could share my experience with you.

If you find yourself faced with filmmaking self doubt, you’re not alone. The important part is that you at least get a picture of what you want that is very specific. Then you should take time to work backwards. And who knows, maybe a decade from now we will be working on movie projects together.

Social Media is not always the best tools for Filmmakers. Image via Wikipedia

If you’re a filmmaker, wondering how to break into the NEW movie business, then you’re not alone. There are a lot of changes taking shape. Some are exciting and some are super scary.

Luckily many of these changes represent great opportunities for ambitions filmmakers.  (And yes, this is a continuation of my article on how to make a living filmmaking.)

Allow me to explain. . .

Our first feature DID NOT garner a traditional distribution deal. Like a lot of filmmakers, we thought that the lack of a deal was synonymous with a lack of success. And outside of the financial returns, we really wanted validation.

But that didn’t happen. Months in the festivals resulted in a lot of talk, but no contracts. So we gave up… Almost.

But the one thing we had going for us with that feature was a marketable hook – The story was controversial and a bit “wrong.”

This enabled us to get the attention of David Strick who came to set, snapped some pictures and sold one of the shots to the now defunct, Premier Magazine.

After that issue of Premier hit the stands, our movie went viral. In a very short time, we had over 100,000 unique visits to our movie site. And while I would like to say this changed our life, it didn’t. Unfortunately, we were not ready to leverage this power – nor were we able to realize the power of website traffic. In fact, we even tried to leverage the traffic as a reason to actually get a traditional distribution deal – Ha!

Why do I say “Ha?” Certainly it is reasonable to say: “Dear traditional distribution company, we have almost a quarter of a million people who know about our movie. Can you please give us a deal?” And if you’re a traditional independent filmmaker thinking in traditional ways, then touting website traffic seems perfectly reasonable, right?

WRONG! That was 2005. We were stupid.

Knowing what I now know, our most important objective would have been to focus less on traffic, and focus more on getting visitors onto our audience list.

From now on,

1. We could have created solid relationships with our fans and made them part of the process.
2. People don’t usually buy the first time they come to a website.
3. Later we could have asked our fans to “buy now.”
4. If we had garnered a distribution deal, we could have helped promote our movie to our audience.
5. But most importantly, we could have created a prospective customer base for LIFE.

Now before I bash our marketing efforts too much – we did have a MySpace page. Out of that, we managed to get a few thousand folks to become our MySpace “friends.” And after the movie release, quite a few of those folks DID buy our movie. But we soon learned a major lesson  – once your social networking site goes out of vogue – your entire filmmaking audience list becomes worthless.

So again – it is best to focus on getting people onto a LIST that YOU control. To help you avoid my mistakes, here are TWO audience building list services that I affiliate with (because I use them):

• www.AudienceList.com allows filmmakers to capture leads from their movie website, build a mailing list, set up email newsletters and add sequential email auto-responder.

• www.ProVideoTool.com allows filmmakers to capture leads from their movie website, build a mailing list, set up email newsletters and a sequential email auto responder. But unlike the previous system, this one allows you to send your emails via video!

• And just in case you don’t have a movie website – www.MovieSiteHost.com allows filmmakers to easily get hosting, a domain name and set up a website for their movie.

Those are the affiliate sites that I use for my own filmmaking business. And I think each offers a great service for those of you who would rather make money with your movie than let it collect dust on your book shelf.

And just in case you’re wondering, our first feature is still selling like hot cakes. More on this in upcoming articles…

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If you would like my 90 page filmmaking book for free, go here:

www.FreeFilmmakingBook.com

As a filmmaker, one of your first jobs might be fetching coffee. Image via Wikipedia

When I was first starting my filmmaking career, I thought long and hard about the prospect of film school. At the time, I figured a degree from one of the top film schools would increase my odds of garnering success. Now, after having worked in the game for awhile, I can honestly tell you that very few people, if any, have asked me where I went to film school.

Here are 5 Filmmaking Tips So You Can Learn Filmmaking Without The Fluff:

1. Your Film School Degree Will Collect Dust: Nobody cares where you went to school. They just care if you can contribute value to their professional lives and their movie projects. (By the way, I’m not saying you shouldn’t go to college. I’m just saying that unless you plan on becoming a film professor – get a degree in business.)
2. Learn How To Sell: In the film business, people with sales skills can write their own ticket. Start learning how to sell.
3. Your Material Rules: Control good material and you’ll have something to sell. What is good material? Great screenplays. Seriously most screenplays suck. If you’re confused about this one, refer back to #2
4. Be Nice To Everyone: The PA fetching coffee today will control your job tomorrow. (Or one day, in addition to making movies, he might just own one of the most prolific filmmaking website in the world.)
5. Don’t Ask Permission: I say this over and over, but many of you are still knocking on doors, hoping that somebody will discover you. Don’t do that. Unless you have GREAT MATERIAL, that everybody wants, chances are nobody cares about your movie project more than you.

Anyway – If you like these tips and want more of them, I am giving away my latest book for free. I do this because it helps you avoid all my silly filmmaking mistakes. And it helps me promote myself. To claim your free Filmmaking Book, go here:

www.FreeFilmmakingBook.com

If you like this filmmaking stuff, make sure you tell your friends that Los Angeles based indie producer, Jason Brubaker gives away some great filmmaking stuff!

Jason Brubaker - Los Angeles Based Indie Film Producer

Sooner or later the filmmaking bug hits you. . . It’s like a far off voice or compulsion. But like breathing, for the serious independent filmmaker, the need to make a feature is always present.

BEFORE YOU GET CRAZY

If you’re not making short movies with your friends, making a feature will be like running a marathon before you know how to walk.  SO, before you make your first feature film, do this:

1. Spend the next couple of months making little movies with your friends.
2. Read EVERY screenplay you can!
3. Constantly write and refine your feature script.
4. Cultivate relationships with rich and successful people.
   
5. Avoid anyone in your life who sucks your filmmaking energy.

The Result?

Follow this system for the next six months and you will have no more excuses. You will diminish a large portion of fear regarding your movie making future. Sure, you’re about to formally enter the club of feature filmmakers. And this transition, like any, can represent change and fear of the unknown can be spooky.

But push through your fear and  the cumulative knowledge and experience you’ll gain is more than most wanna-be filmmakers will learn in a decade.

What are you waiting for?

Think of it this way, the average American lives for only 27,010 days (Just take 74 years multiplied by 365. Honestly, I don’t know if 74 years is the average or not. But 74 years old seems like a pretty good age.) Break your life into days, how many days do you have left? Not as many as you thought?

Well then, what are you waiting for? Create your career in the movie industry!

I’m serious about this. I know you’re reading these words right now because you want to make movies. Well, I’m here to remind you that it’s possible. But you must first take action! So without further adieu. . . Make Your Movie Now!

www.youtube.com/watch?v=MVE296BvOj4

In addition to the filmmaking advice offered in the video, here are 5 things you can do today to accelerate your filmmaking career:

1. Write down your filmmaking goals. What do you want to accomplish in 5 years? Be specific.
2. Who do you know who knows someone working in the movie industry. How will you contact that person?
3. Plan at least one short project you can do each month. Examples would be: music videos, short movies and action sequences.
4. Set up a profile at YouTube. I believe YouTube will become a major outlet for your eventual feature films. You may as well start building a fan base now.
5. Set up filmmaking page on FaceBook -- And then join us at FILMMAKING STUFF FACEBOOK PAGE
   

Keep in mind the movie industry is changing. In the past -- in order to create your own movie business you needed a gazillion dollars and a traditional distribution solution. But those days are almost behind us. You must now think of your movie making as a global business. You no longer need to ask permission to become successful.

If you want to make a movie, make it! Then build a life-long fan base that will enjoy and pay for your work.

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Mentors are role models who take a vested interest in your success. Sometimes, you meet your mentor when least expected, and they will help guide your filmmaking career.

A mentor will provide insight and will often direct you toward a successful outcome. This doesn’t necessary mean your mentor will enter into a business relationship with you, but he or she may offer necessary encouragement, advice and influence which will help you get closer to your goal. Your mentor will be there to answer questions.

Have you ever heard the phrase: “When the student is ready, the teacher will appear?” Even though this sounds mystical, for me, finding a mentor has always happened without planning.

When I graduated college, one of my most influential mentors appeared in my life. After sending a resume and cover letter to every film and video company I could think of (and getting no response), I finally landed an interview with a guy named Joe Surges. Joe gave me my first job in the motion picture industry.

It didn’t pay very well, but Joe was willing to teach me everything he knew. He coached me through the easy times and pushed me through the tough times with unrelenting encouragement. When I planned my move to New York City, Joe made some phone calls.

Joe connected me with a friend who then connected me to another friend who offered me my first job.

Later, I was working on a feature. When our project completely fell apart, I found myself stuck in New York with no money and rising bills. I thought it was the end of my movie making world. Heck, I even thought it was the end of my apartment. But at that time, it was Joe who told me to quit complaining and get back to work.

His advice was the best.

Then, a year later, prior to his passing, Joe told me something that’s been rolling over and over in my mind ever since. He said, “You never know which ripple will hit the shore first.”

Since that time, whenever I’m hit with a new challenge, I play those words over and over in my mind. And through this practice, I’ve conditioned myself to find the opportunity in every obstacle.

While Joe taught me a lot about writing, directing and producing, it was his values, his life standard and his expectations which influenced me to create a higher standard in everything I do.

If it wasn’t for Joe’s mentoring, I would have never gone to NYC, would have never made a movie and would have never fell on my financial face—and recovered. Consequently, I would have never made the move to California, produced features or written these words.

Mentors have been there. They reach out and help you grow as a person. And I believe mentors are essential for our success.

A 1987 Video Disc -- Image via Wikipedia

Over the holiday season, I spent some time back east with family and friends.

Aside from shoveling snow and fighting the cold winter in Pennsylvania, getting outside of Hollywood for a few weeks provides a time of relaxation and reflection. And at the same time, spending time with friends and family almost always reveals coming trends in the movie industry.

Let me explain.

Based on some popular entertainment oriented Christmas gifts, it’s evident that changes in the movie industry are upon us. Thanks to VOD innovations like the the Roku HD Player and some new television sets that directly link to the internet, I predict that 2010 will be the beginning of the end for movie rental kiosks, movie rental stores and as a result, studios will experience further decline in physical DVD sales (including Blue Ray.)

While my prediction may be a little ahead of the curve, I think it’s important to prepare your movie business accordingly. These innovations (over time) will eliminate traditional, physical movie sales channels – Diminished revenue may result in less production and you might experience a decrease in movie production work.

Conversely, streaming, down-loadable movies on demand will also create a enormous opportunity for filmmakers wishing to reach the global masses without asking permission. For the right producer, this is an exciting time!

But in order to profit from these innovations, let’s analyze the ripple effect. Here are some things we might expect:

5 (possible) PREDICTABLE movie business DECLINES

1. Decline in traditional home video channels (video rental business, video delivery business and home video purchases will decline.)
2. Decline in traditional hardware like DVD Players and Blue Ray Players.
3. Decline for dub houses, DVD manufactures and DVD shipping boxes.
4. Less pre-sale predictability. Tell your investors that you’ll put the movie on iTunes and then try to project potential revenue. Have fun.
5. Less investor cash means there will be two motion picture tiers for your day rate: micro budget features and mid-to-high budget studio features (with theatrical outlets for distribution.) Budget ranges in-between are becoming increasingly too risky to finance.

7 (possible) PREDICTABLE movie business OPPORTUNITIES

1. Providers of VOD and digital down-loadable content will increase.
2. Innovations in hardware (TV Sets, Roku Devices and TiVo type products) will increase.
3. Instead of getting your day rate, more professionals will be forced to take back end points. (This is the movie making equivalent to getting start-up stock options.)
4. State movie production tax incentives will influence production of higher budget pictures.
5. Distribution channels will be many. Look for more and more indie production companies to create in-house marketing arms and PR firms to promote movies across the globe.
6. Additionally, movie internet marketing experts will become an asset to your production. (OK – a little self serving. But after successfully producing and marketing one of our movies on the internet, this is something I’m passionate about.)
7. This is totally optimistic: but we might also expect more outlets for TV content. HDTV accessible website will spring up where you’ll post your content, build a VOD following and leverage your following to increase targeted advertising revenue. (Check out Hulu.com for an example.)

Great. What does this mean for you?

Save your money! Speak with a financial adviser and learn how you can make a financial plan for your future. Seriously. Learn how to make your money work for you. Then -

If you want to produce movies: these industry changes mean you should cultivate relationships with “name” actors and join forces with all the folks you’ve been working with for years and years. Start to create your own micro-budget projects and get super creative on the financing end. Find folks with equipment. Work out deals and see if you can pay in both up-front money and back-end points.

Additionally, if you go this route, you should become friends with movie producer marketers, PR professionals and sales consultants who have successfully sold movies over the net. These folks will help you create a plan for ROI – And while nothing is guaranteed, if you can create 5-7 movies in your career that supply your bank account with cash each month, it’s a nice place to be.

If you make money working as a freelancer – you may have to change some of your focus (as is very common) to television commercial work, corporate video work and high-end music video work. These avenues seem to have more frequent production instances… And you don’t have to give up months for money.

Surviving the Movie Industry in times of change is similar to surviving other industries going through change. Necessitated by the need for cash (survival), many of you will be forced to see the world as an entrepreneur. Even if you aren’t ready, you may have to learn how to produce your own profitable movies.

Over the past decade everything in the world of filmmaking has changed – for the better. If you’re an avid reader of Filmmaking Stuff, you know that I’m really excited about all the movie making opportunities that are now possible.

Thanks to advances in both production and distribution, the simple use of an HD camera, a good story and a few clicks of a mouse allows many would-be filmmakers to realize their vision.

And regardless of whether or not you’re making your first feature or your fifth, if you want to make movies professionally, the evident challenge will be measured by your ability to find your audience, build a following and get those folks to exchange cash for the privilege of seeing your work. For many filmmakers, this is easier said than done.

I’ve made this mistake too…

To most filmmakers, prepping a project revolves around actually getting the movie made. And rightfully so. But as a consequence of this focus, marketing a movie and building buzz is usually put on the back burner until post production. And while I’ve been that guy – I’ve also learned that waiting until post production to hit the market is not a good strategy.

To increase your odds of buzz building and subsequent sales success, before you pour your heart and soul into your passion project, I ask that you step back and at least accomplish one easy movie marketing exercise. What is the one thing you can do right from the get-go?

Craft a quick and concise answer to these two classically important questions:

1. What is your movie about?
2. Who is in your movie?

These questions always come up. And based on my experience, a name actor or a strong story hook that immediately paints a picture and provokes a positive or shocked response is good to have.

But if you’re one of the many filmmakers attempting to build buzz around your complicated character driven story, without name actors – I don’t have to tell you it’s tough. Add a convoluted response to these questions and although not impossible, your odds of building buzz in the marketplace will be diminished.

Conversely, having well rehearsed answers to these questions (that you can deliver with enthusiasm) will increase the odds that an emerging fan could potentially (easily) explain your movie to other people – with or without the quintessential indie queen  Zooey Deschanel attached.

And that’s what word-of-mouth is all about.

Then once your story platform is established, all your movie marketing tasks such as, branding, and creating consistent colors, logo, font, DVD cover, poster, website and putting a focus on your target audience will be much easier to define and faster to implement.

So I’ll end today’s thought with two questions: What is your movie about? And who’s in it?

Image via Wikipedia

I’ve been getting a lot of email from up-and-coming filmmakers asking if there are any websites that help filmmakers find investors for their movie. In past articles, I’ve talked about money and some reasons why you need to be very careful in this arena. But the latest series of emails reminded me of a time when I had the same questions.

So just like you, dear reader, I did a few Google searches for “Independent Film Funding.” And in the spirit of helping you avoid silly mistakes, allow me to list my top three questions:

1. How many business savvy investors are seeking filmmakers via a website built in 1995?
2. Why do I have to submit my credit card information?
3. You want me to pay you, to pitch a movie to you, so you will think about investing?

I know that most of you reading these articles would like to steer clear of unscrupulous tactics. But to do this, you’ll have to get smart. If you want to be successful as a filmmaker, you need to learn business. And I’m not just talking the movie business, but business in general. Depending where you go for money, you may have to pitch your movie idea to a soap manufacturer. Are you prepared to explain your movie business with general business terms like: cash flow, rate of return, asset, income and expense, revenue, profit and loss?

If so, you’re well on your way to talking the talk. And to address the first point of this article – I’m sure there are more than a few legitimate websites out there for filmmakers seeking funding. But there is still one predominate resource for money that happens to be incredibility relevant. It’s the rich people in your personal network.

I know what you’re thinking… What if you don’t know any rich people? Then you need to make some new friends. One easy way to find potential investors is through cold calling. When I first started, I looked for the biggest businesses in my home town. Then I found out who owned the business. After that, I called the person directly and asked to meet. Some of the people I met with back then have become good friends and trusted advisers. And now, when I have an idea for a pitch, I pitch it to them.

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If you are wondering how to get money for your movie – Almost every resource will tell you that you need a business plan. Very few resources will tell you how to actually go out, find prospective investors, qualify them, contact them, get a meeting and build a relationship.

Since getting money for movies was such a frustrating experience for me, I spent the last few months creating: The Independent Producer’s Guide To Financing Your Movie. In it, YOU will gain valuable insider experience so you can avoid my past mistakes, find investors and make your movie. To learn more CLICK HERE

When I was in college, I took a sales job, selling spas at local carnivals to raise money for my first 16mm film. The first few weeks were pretty tough. Aside from the fact most people who visit a carnival have no intention of purchasing a 10-thousand dollar hot tub, there were a few success lessons I had not yet learned.

Let me explain. I would arrive early in the morning and set up the booth. I armed myself with glossy brochures and made sure the hot tubs were spic-n-span. Then as people came under my tent, I would eagerly and enthusiastically demonstrate the value of our hot tubs. Many times people would show interest, ask for a brochure and walk away. You know what? I never heard from them again. And I never made a sale.

Then one day, an old-timer took me aside. He was one of these old salts, from the old school of selling. He had dropped out of high school and unlike me, was never a college boy. But that didn’t matter. He was the top sales guy in the company – and he knew a thing or two about getting people to take action.

OLD GUY
You know why you ain’t selling?

ME
No. These people seem interested.

OLD GUY
That’s because they are. With your enthusiasm, you could have outsold every guy on this team, including me. But you got one problem. Never once did you ask for people to buy. Kid, if you don’t ask, you’ll never get.
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With my new found information, after each demo, any time someone showed interest in the hot tub I always asked if they wanted to get one. Obviously my question was in the context of conversation. But I did ask. And you know what, asking for what I wanted made me the top sales guy on the team.

After that summer, I not only had money to make my 16mm film, but I also learned a lesson that has stuck with me to this day. In the movie industry, you will not get anything unless you’re willing to ask for it.