Do you remember when the idea of making movies seemed like a far away dream? Do you remember when you first got the idea for your movie? Do you remember Your first day of production? Do you remember your first screening and how well everyone loved your work?
In years past, filmmakers only self distributed their movies when they had to. It wasn’t a choice! But these days, filmmakers can choose to self-distribute, because 9 times out of 10, making your title available on Amazon and iTunes and other popular VOD marketplaces can potentially pay more than a traditional deal. Because a deal that pays zero is not a deal. (Of course I’m expressing my opinion.)
Without a defined market or an established sales channel, it is difficult to justify financing, which makes it very difficult to pay cast and crew – which, by the way, makes it difficult to produce a movie. And assuming you can answer these questions, the problem is still economy of scale. If you can’t reach the masses (or reach enough people willing to pay for what you’re selling), how will you ever recoup your initial movie investment?
Since my last filmmaking podcast, I have been contacted by many of you. Some of you like my filmmaking ideas. Some of you think I’m crazy. But regardless of what you think, the world of independent filmmaking is changing. This is mostly because distribution is changing, which affects financing, which affects your ability to pay [...]