Indie PMD With Jon Reiss and Sheri Candler

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Jon Reiss and Sheri Candler stopped by Filmmaking Stuff a few months back to discuss the new role of the PMD. For those of you who aren’t aware of the term – PMD stands for producer of marketing and distribution. It’s a phrase Jon Reiss coined in his filmmaking book called Think Outside the Box Office.

Jon Reiss and Sheri Candler talk Movie Marketing and Distribution

The traditional independent filmmaking business was defined by a filmmaker finding a script, locating investors, raising money, making the movie and then landing an awesome distribution deal – and living happily ever after. Over the last few years, the entire model of indie filmmaking has gone Topsy-Turvy…