Earlier this week, I caught wind of an indie production company based in Australia called Rapidfire Productions. This is a production company that operates as a self sustaining modern moviemaking business. They develop movies, get money, make their movies and through their own distribution arm, the company reaches the masses.
As a feature filmmaker, one of the biggest problems YOU have is finding a traditional distribution deal (that actually makes sense) for your movie. With each passing day, we get closer and closer to a world where DVD sales channels are being replaced by video on demand. And while we are not there yet, after spending the greater part of last weekend watching streaming content on NetFlix and Hulu, I am now of the opinion that the days of DVD distribution are numbered.
One of the most important filmmaking strategies you must adopt in this era of modern moviemaking is a long term perspective. In years past, filmmakers focused on making one movie, selling it and then moving on to the next movie.
One secret I utilize is frequent press release submissions. Years ago, it was advised that you only wrote and submitted press releases when you had something newsworthy to say. But these days, in addition to targeting traditional news outlets, most press releases are included in search engine results. Without getting overly technical, this means for a very small amount of money, submitting one press release complete with links to your website can increase your web footprint.
Take a look at your trailer. Is your trailer congruent with your hook and the marketing elements we covered earlier? If not, I suggest you recut and refine your trailer to make sure your marketing message is consistent. In doing this you will have to find the balance between showing enough to sell your movie and giving away so much that you spoil the story. And since your movie trailer will be posted on various websites, you should also add a title card with a link to your movie website.
Filmmaking is changing. Like it or not, if you want to make a living making movies, you need to learn about the business side of independent movie making. And if this is your first time on filmmaking stuff, you are reading step 4 of a 7 part series on how to sell your movie How To Sell Your Movie On iTunes, Amazon and Netflix For Maximum Profit.