Independent movie investors invest because they want a return on their money. Creating a business plan will provide your prospective investor with a road map on how his or her money will be spent and hopefully recouped. In the old filmmaking model this wasn’t easy. Because distribution was once discriminatory, many first time independent feature filmmakers had to hold their breath in hopes their movies would get into a film festival, buil buzz, and (hopefully) garner a great distribution deal, complete with a cash advance. But that is an outdated model.
Without a defined market or an established sales channel, it is difficult to justify financing, which makes it very difficult to pay cast and crew – which, by the way, makes it difficult to produce a movie. And assuming you can answer these questions, the problem is still economy of scale. If you can’t reach the masses (or reach enough people willing to pay for what you’re selling), how will you ever recoup your initial movie investment?
If you’ve been reading filmmaking stuff for any length of time, you know how much I avoid the words “self-distribution.” The reason I dislike the term is because it makes filmmakers lazy. It implies that somebody else is out there, ready and willing to distribute your movie. While this was the case many years ago, […]
The other day, one of the Filmmaking Stuff readers names Jake asked the following question: “My filmmaking friend in LA told me NOT to make anything in my small town because I would just be wasting my time. He told me no one in the industry will take me seriously if I make my 1st feature outside of Hollywood. So instead of making what I CAN make right now, I’ve been working to move to LA to start doing something… My question is this: is he right?” Check out the response…
I love Kevin Smith’s attitude towards modern movie distribution. If you’re like most independent filmmakers, what Kevin was able to accomplish from his days of Clerks has been amazing. Back then, he not only dreamed the Sundance Dream, but he realized the dream as well.
As a result of lower priced production equipment, coupled with non-discriminatory distribution, YOU can make, market and sell your movie this year and you don’t need to ask permission.
Your filmmaking crowdfunding campaign will allow you to raise money – but as an important ancillary benefit, your campaign will also allow you test your movie concept with a built in, responsive focus group. Assuming you reach your funding goal, you will not only generate your initial buzz…
If you’re a filmmaker with a movie… Before you accept some crappy distribution deal from a traditional movie distribution company – you might benefit form the following audio download. In this audio, I provide steps you can utilize to sell your movie without the middle-man.