With DVD sales down, the traditional utilization of middle-men like sales agents and distribution companies is changing. The ripple effect of this is less traditional distribution deals for filmmakers. Take a look at the music industry, and you’ll soon see that it is a matter of time until all movies will be available for download or viewing at the push of a button.
Earlier this week, I caught wind of an indie production company based in Australia called Rapidfire Productions. This is a production company that operates as a self sustaining modern moviemaking business. They develop movies, get money, make their movies and through their own distribution arm, the company reaches the masses.
As a feature filmmaker, one of the biggest problems YOU have is finding a traditional distribution deal (that actually makes sense) for your movie. With each passing day, we get closer and closer to a world where DVD sales channels are being replaced by video on demand. And while we are not there yet, after spending the greater part of last weekend watching streaming content on NetFlix and Hulu, I am now of the opinion that the days of DVD distribution are numbered.