If you are looking to market your movie, I would like to provide you with a list of what not to do. The reason for this list is simple… Most filmmakers are screwing up. There is now a trend of filmmaker marketers who spend days confusing social media shout-outs with marketing. I want to help you avoid this.
YOU are now responsible for marketing, promotion and distribution of your movie. And inline with this strategy, you must view regional and second tier festivals as an opportunity to build your audience list. But instead of handing out postcards to other filmmakers, your marketing strategy will be smarter.