Get Press To Cover Your Movie Projects

If you asked me how to get press to cover your movie projects ten years ago, I would have told you to hire a publicist and rent a hot air balloon. The old mandate was to always have something newsworthy to say or refrain from sharing with the press.

Thanks to social media sharing, what is now considered newsworthy varies depending on your audience. And as a filmmaker, the reason you share your movie news isn’t necessary to get on the national nightly news, although I am not discounting that as a viable press vehicle. It is just a little old school.

Unless you are totally new to indie filmmaking, you probably know movie promotion is evolving. As a result, your success for getting movies seen and selling depends on your ability to:

  1. Get your movie into popular marketplaces.
  2. Drive targeted traffic to those marketplaces.

By now you should know that there are many ways to enter the movie marketplace. That’s not difficult. Note: If you are having difficulty getting your movie into the marketplace, visit: How To Sell Your Movie.

But once your movie is live in the market, how do you drive targeted traffic to your point of sale? More importantly, how do you achieve this inexpensively?

One easy answer is online press release distribution.

Thanks to something called real simple syndication, or RSS for short – You can quickly spread news about your movie to any website configured to aggregate information from RSS feeds. These sites then re-post your “news,” complete with backlinks to your movie website. And doing this can improve your online search-ability and help your movie stand out from all the noise.

In other words, you can get traffic to your website, for free.

The service I use for all my press release submissions is PRWeb. The site allows you to compose a release and see how it will look as you write it.  And depending on what package you pick, you can also choose to embed a video of your movie trailer and photos right into your release.

From there, your news will be distributed to bloggers and websites all over the world. To find out more about the service, click the ad below – yes – they do pay us to promote. But again, we use PRWeb for all our releases:

PRWeb Press Release Newswire

Happy filmmaking!

How To Create a Press Kit For Your Indie Movie

Press Kit
Assuming you’re like most filmmakers with a movie, you have been building a bunch of relationships on your social networking sites. The next step in the process of filmmaking promotion is designing your press kit.

If you don’t hire a publicist, you’ll need to create your own press kit. It’s actually not that difficult. A press kit is basically a bunch of stuff shoved into a neat-o folder that tells people what the heck your movie is about.

OK. Maybe I’m over simplifying the process… But it’s not too difficult.

Here are some things you’ll want to include:

  1. Cover sheet: The cover sheet is basically the top sheet that grabs everyone’s attention and promotes the hook of the movie. In some ways, it’s sort of like a mini-poster that includes the title, contact info, some good quotes from previous reviews, the same cast and crew credits from the poster and mention of any film festival awards you have won.
  2. Synopsis: You should already have a pretty solid synopsis. If you do, just cut and paste it into the press kit. If not, you’ll need one. So write it.  Some people add action photos from the movie to this page. This is fine, as long as the photos look good.
  3. Photos: Get some journalist friends to check out your production photos. Pick a few that seem incredibly interesting and do a good job of making people want to see the movie. Include them in the kit.
  4. Cast and Crew: This is pretty simple. Just put together some bios of the main cast and crew and include them on the page next to a miniature headshot.
  5. Anecdotes: This is the story of how the film got made. For this, you can write about memorable moments, such as when the camera broke 25 times after traffic delayed the first day of shooting for 13 hours and the lead actor caught fire.
  6. Reviews: If you have any good reviews, include them here.
  7. Credits: This is a page devoted to the full cast and crew credits.

Putting a press kit together is not overly complex. But if you would rather spend your time on higher level tasks, I suggest you go into your net work and post the following:

“Low-budget filmmaker seeks publicist to help make a press kit and get the word out about our movie. Will pay $500 upon completion of press kit or 1 percent of the gross profits. Your choice.”

Something like this should help you find someone.