As a filmmaker, independent film financing a major mystery. When I was starting out, I met with quite a few producers who refused to share their money secrets with me… I don’t know why they were so secretive. But it really annoyed me.
Could you go to “networking events” and try to find folks to help introduce you to the appropriate contact? Yes. But just as easily you could pick up the phone, call your prospective contact’s place of business and try to get him or her on the phone to make your pitch.
Assuming you have met with a lawyer and figured out a way to protect yourself legally – If you aren’t afraid to hear the word “NO,” then what is stopping you from setting up a meeting and presenting your ideas to prospective investors? It doesn’t always mean you’ll get the money (if it were easy, everybody would be doing it.) – but it does mean that every NO is one no closer to YES!
One of the most important filmmaking strategies you must adopt in this era of modern moviemaking is a long term perspective. In years past, filmmakers focused on making one movie, selling it and then moving on to the next movie.
When I published my article on leveraging VOD sales to finance your movie, I had no idea that a simple internet marketing formula for filmmakers would be such a polarizing issue. I can’t tell you how many Los Angeles based movie producers responded negatively through email. One guy even told me my grammar sucked.
Independent movie investors invest because they want a return on their money. Creating a business plan will provide your prospective investor with a road map on how his or her money will be spent and hopefully recouped. In the old filmmaking model this wasn’t easy. Because distribution was once discriminatory, many first time independent feature filmmakers had to hold their breath in hopes their movies would get into a film festival, buil buzz, and (hopefully) garner a great distribution deal, complete with a cash advance. But that is an outdated model.