The following short (directed by my friend) is an example of this. Shot on a small camera (Rebel T2i), the video provides a good example of how you can pack an emotional punch into a small project.

A little WARNING: The following video contains some strong language that may be inappropriate for anybody under 18 years of age.

Wild Bill Hearts Candy 84″ from Jared Tweedie on Vimeo.

If you can push yourself to overcome fear and excuses – and just make a movie you can make this year, you will be much better off than the majority of other filmmakers who spend years talking, with nothing to show for it.

MAKE SOME MORE SHORT FILMS

In the old days, the short movie was often projected in theaters before the feature presentation. Then later, the short movie seemed to disappear. The market for shorts wasn’t great. And it was almost impossible to make money with a short film – so finding investors for a short was super challenging.

While I can’t say that the economics of short movie making has improved dramatically, I have noticed an emergence of viral marketing associated with fun movies, as well as short web series which remind me of the old-old-old days when radio filled the airwaves with Saturday morning serials.

But regardless, the short movie is still great training ground for feature filmmakers. And if you haven’t yet made a short, you can make the process simple or complex. The following action steps should help:

ACTIONS

1. In the event you have not yet made a short movie, write one or two page scripts and then produce your story on a borrowed camcorder.
2. Edit the footage on a friend’s computer.
3. Upload the footage to video sites like YouTube. Test audience reaction. Is it good or bad? Learn from it. Then make another video… Then another… Then another.
4. Once you feel confident with short storytelling, move on to bigger and bigger projects.
5. Keep pushing yourself. Keep refining and learning!

101 Short Film Ideas

If you follow these steps and continually work to improve your movie making craft, you’ll be much more prepared than the guy who never made a short, who maxes out his credit cards to make his first feature.

So, you can choose to make your mistakes now, or make them later. It’s up to you. But regardless, GET MOVING!

Happy filmmaking!

Film Investment dollars are pennies Image via Wikipedia

A few months back, I detailed my experience pitching a project to a prospective investor. As of yesterday, my investor backed out of the deal. The explanation: the project is too risky. The truth is, the idealized imaginings of actually getting a project off the ground are euphoric. And nobody (not even me), likes it when a deal falls apart.

So while this type of rejection is an experience shared by all of us, it is important to take a minute and reflect – then, MOVE ON!

One way to mitigate this “all eggs in one basket” filmmaking approach is to always have other projects in various stages of development. This allows you to check one rejection off the list, and then adjust your focus on the next. And just because one prospective investor rejects one opportunity, there is nothing stopping you from finding someone else who has the completely opposite perspective…

The truth is, if you are not getting rejected daily, you’re not pushing hard enough. And my question to you is: “Why not?” Life is too short. Push harder!

Image via Wikipedia

Prior to getting my own features off the ground, I worked for an indie producer in New York City. I took the gig because I wanted to uncover the “secrets” to making movies. And after a few months, I ended up working in development – which pretty much meant it was my job to read screenplays and write reports about the material, called coverage.

When I wasn’t reading, most of my days were spent sitting in on meetings and taking notes. Given the fast paced grind of the development office, if you were one of the many writers, actors or filmmakers who sent us a query letters, headshots or your student films- odds are good that I opened some of your mail and put it on a stack. And that stack probably ended up in a filing cabinet. And? Well…

Listen. If you’re ambitious and you’re still waiting around for someone to “give you permission” to make your movies, I’m going to share a secret. There is no better feeling in the world than the day you stop sending query letters and instead, you start producing your own work (or if you’re an actor, you start casting yourself). For years and years, you have dreamed about getting your work on the big screen. You know you’re good. So why ask for permission?

Now I know this can be a scary transition. So I want to provide you with five tips to make becoming a super-hyphenate a little easier.

1. Have a well defined log-line for your project. Seriously. Most first time indie producers settle for a simple character driven story. But the story is always confusing. So here is the test, if you can not explain your story with the use of a simple log line, something is off. Fix the log line now. You’ll need it for your marketing later.

2. Everything in your screenplay costs money. So if your passion project is too expensive, write something based on locations in your neighborhood. Your true genius will come from your ability to tell a compelling story, not by how many expensive Special FX you can pack into your movie.

3. Ice, Snow, Rain, Sun, dogs, lighting bolts and children have always been a challenge to predict. If you include any of these elements in your story, I guarantee that setups that should only take minutes will take days. Avoid these elements if possible.

4. As soon as you decide to produce and possibly direct your movie, hire a seasoned Production Manager to work with you. They will read your script. They will tell you that your movie will cost way more than you think and they will help you alter the story to meet your budget constraints. Managing the budget is their job. Respect it. Then ask your PM if they know a great 1st AD. (They will!)

5. Hire a GREAT First Assistant Director. Not some film school kid either. Pay the money. Build a relationship. The First AD will be the general of your production. They will build off the Production Manager’s budget and schedule the movie. The 1st AD keeps the production on time.

These steps will provide you with a good starting point. Once you have your script, PM and your 1st AD, you will find that your project will start to gain momentum. Finish your feature and people will start sending you query letters. I guarantee it. If you liked this filmmaking article, sign up for my newsletter.

So let me break it down.

In the old days, making, marketing and selling your movies required that you knew someone in Hollywood and had a gazillion dollars. It also meant that you waited around forever for some traditional distributor to validate your existence and hopefully pick up your movie (with something other than a crappy deal.)

But that was then. These days, you don’t need to know anybody in Hollywood. You don’t need a gazillion dollars. And (thankfully) you no longer need some traditional movie distributor to give you permission to make, market and sell your movie. And while these changes make this an awesome time to make movies, the new challenge is finding people willing to pay money to watch your movie.

So how do you a source an audience? I’ll give you one word: Crowdfunding.

What is crowdfunding? According to Wikipedia, “crowdfunding describes the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by other people or organizations.” In short, this means filmmakers finally have a new way to raise money.

Filmmakers can set up profiles at various crowdfunding websites and then easily promote their movie project via their social networks and ask for money. In exchange for money, filmmakers offer tiered incentives to prospective sponsors. For example, in exchange for ten bucks, you might offer a promotional t-shirt and and a DVD. For five-hundred bucks, you might offer a flight to the premiere.

Crowdfunding in this context is not the same as seeking equity investors. Which makes this a very uncomplicated way to find sponsors and raise money. But outside of this obvious use, the little known secret of crowdfunding is this – Let’s say you’re a filmmaker with an idea for a movie. And let’s suggest that you aren’t sure how many people would be interested in your movie… So you set up a crowdfunding campaign.

If successful, your crowdfunding campaign will allow you to raise money – but as an important ancillary benefit, your campaign will also allow you test your movie concept with a built in, responsive focus group. Assuming you reach your funding goal, you will not only generate your initial buzz – but you will also source the early adopters for your movie… And these early adopters will grow into a group of fans who will help you spread word of mouth about your movie.

Depending on the scope and scale of your movie, once you have successfully completed a crowdfunding campaign, you may choose to leverage this success to seek out traditional investors. But instead of having an untested movie idea, you have a little POC. What’s POC? Proof of concept. (I credit writer Craig Spector for teaching me about the importance of POC.)

Crowdfunding helps you prove your concept. In the unfortunate event your campaign is not successful, this knowledge will help you go back to the basics and refine your concept before you take the next steps in you movie making process.

Here are 3 crowdfunding sites that are worth investigating:

1. www.IndieGoGo.com
2. www.KickStarter.com
3. www.Invested.in

Happy filmmaking.

—

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The ongoing question I get: “How will this make money?”

While it’s safe to provide projections – any investor with any business experience will understand that each project carries it’s own risk to reward ratio. Your goal as a filmmaker is to help mitigate these risks as best you can.

But the reality is, you can only push so hard. You can only be patient for so long. And then one day you have to pack your proverbial filmmaking bags and move on to the next project… Or the next opportunity.

One of the biggest filmmaking (and life success lessons) I’ve learned is this – asking permission sucks. Try to avoid it – if you can.

-  -  -

Also, if you’re new here, you might want to watch my video   >>

YOU have a product (your movie) and YOU must sell your product. In order to sell your product, you must find a customer and convince them that your movie is worth more than their money. Obvious right?

But most filmmakers have no idea how to find a customer.  It’s not your fault. I blame the STUPID notion that filmmakers should concentrate solely on making movies without considering how to source their target audience.  Think about it. Filmmakers traditionally depended on some sort of middle-man distributor to come in deus ex machina style to provide a big fat cash advance. But that was then…

Now, as a result of DSLR technology, you have a whole world of filmmakers flooding the market with awesomely good-looking backyard indies.  It’s an example of supply and demand. There are too many movies! And there are too few traditional deals. And sadly, most filmmakers have no idea how to get their movies seen and selling. As a result, the entire world of indie filmmaking is belly-up.

The only way modern moviemakers can compete and succeed is to learn from traditional small businesses. Filmmakers must focus on finding creative ways to produce movies inexpensively and spend tremendous effort (and little money) sourcing an audience. Which, when you compare the filmmaker’s need for customer acquisition to other businesses, it’s really the same thing.

Welcome to the new movie business!

So who wins? Filmmakers who can source an audience for their movies are in better shape than those who can not. Period.

How do your source an audience: In two words – Internet marketing.

I got news for you. Selling a movie online is no different than selling an eBook! But not everybody knows how to sell things online. That is OK. I explain this in my book. And for those of you not ready to get my book (so you can discover my mad movie marketing methods) – here is a tip as well as an actionable item: Crowdfunding.

By now you’ve heard of crowdfunding. But the little secret that nobody is talking about is this – Not all movie projects will get fully funded by the crowd. BUT, by creating a campaign, you essentially get the word out about your movie. You increase your YouTube hits (because you presumably embed your trailer into your campaign)… And even if your campaign is not successfully funded, anybody who did donate is now part of your future audience. Hmmm.

I know I’m on a bit of a rant today. So I’m going to slow-my-roll. If you like this filmmaking stuff, make sure you click here   >>

And if you want to see me speak or attend any of my workshops, telephone your local film festival and leave this message on their answering machines –> I WANT TO SEE Jason Brubaker LIVE.

Feel free to comment below.

Image via Wikipedia

Prior to producing my own movies, I worked for a producer in NYC. And I want to take a moment and apologize for never responding to your query letters. I have no excuse for it, other than I was busy paying my dues.

At that time, most of my 12 to 14 hour days were spent fetching coffee, running errands and writing coverage on the priority material that came from agents. So given the fast paced grind of the development office, your query letter probably got put on my stack. And that stack probably ended up in a filing cabinet. And? Well…

Listen. If you’re an ambitious writer, I’m going to tell you a secret. There is no better feeling in the world than the day you stop sending query letters and instead, you start producing your own work. For years and years, you have dreamed about seeing your work on the big screen. You know you’re good. So why ask for permission?

Now I know this can be a scary transition. So I want to provide you with five tips to make your journey from Screenwriter to super-hyphenate a little easier.

1. Have a well defined logline. Seriously. Most first time writer director types settle for a simple character driven story. But the story is always confusing. So here is the test, if you can’t explain your story with a log line, something is off. Fix the log line now. You’ll need it for your marketing later.
2. Everything in your screenplay costs money. So if your passion project is too expensive, write something based on locations in your neighborhood. Your true genius will come from your ability to tell a compelling story, not by how many expensive Special FX you can pack into your movie.
3. Ice, Snow, Rain, Sun, dogs, lighting bolts and children have always been a challenge to predict. If you include any of these elements in your story, I guarantee that setups that should only take minutes will take days. Avoid these elements if possible.
4. As soon as you decide to produce and possibly direct your movie, hire a seasoned Production Manager to work with you. They will read your script. They will tell you that your movie is going to cost way more than you think and they will help you alter the story to meet your budget constraints. Managing the budget is their job. Respect it. Then ask your PM if they know a great 1st AD. (They will!)
5. Hire a GREAT First Assistant Director. Not some film school kid either. Pay the money. Build a relationship. The First AD will be the general of your production. They will build off the Production Manager’s budget and schedule the movie. The 1st AD keeps the production on time.

These steps will provide you with a good starting point. Once you have your script, PM and your 1st AD, you will find that your project will start to gain momentum. Finish your feature and people will start sending you query letters. I guarantee it.

For more information on writing movie scripts that YOU produce, check out: www.WriteYourMovieNow.com

Do you remember when you first got the idea for your movie? Do you remember Your first day of production? Do you remember your first screening and how well everyone loved your work?

That happened to me with my first feature. Like you, I thought our movie would get into Sundance, play well, build buzz and if we were really lucky, we had hoped the movie would garner us a 3 picture deal. But that didn’t happen.

Sure, we got some offers, but they were not “deals.” (A deal actually pays money!)

So instead of exchanging our movie for an empty promise, we decided to try selling our movie on the internet. Little did I know, this one decision has changed the course of my movie making life. That was five years ago…

And since that time, the internet as evolved. If you’re a filmmaker with a movie, you need to get it selling in all the popular internet marketplaces, including Amazon and iTunes.

You don’t need a middle-man to make this profitable. I am going to show you my internet marketing secrets…

You can check out my “How To Sell Your Movie” system by visiting the website here.

Even with several successful filmmaking projects under my belt, I still get that feeling of excitement for a new project – the feeling that you’re working towards something you believe in. And as you get closer and closer to your goal, part of the excitement is knowing that any moment could be a step forward or a step back.

For every project that I made, countless other projects have not been made. If you’ve ever had a project fall apart, then you know heartache. And learning how to overcome heartache, and still push forward, is a key success strategy to learn for both filmmaking and your life.