Working in film distribution, I can tell you that everything is changing. Production is getting cheaper and easy access to the marketplace is the norm. This is an exciting time to be a filmmaker.
Paradoxically, because more and more movies are getting made each year, this is also one of the most challenging times for making money as a filmmaker. We are experiencing a market saturation similar to what happens when sweatshop factories start producing comparable goods for less money.
And while you may argue that many backyard indies are amateur garbage, this doesn’t change the fact that filmmakers now have more competition than ever before. Your biggest problem is figuring out how to make your movie rise above the noise.
How To Make Your Movie Rise Above The Noise
Before you pour your heart and soul into your passion project, answer these questions:
- What is your movie about?
- Who is in your movie?
- Who is going to buy your movie?
Most filmmakers never take time to answer these simple, yet essential questions. Or if they do, the answers are often based on hope or delusions of grandeur. My target audience is everybody!
Having well rehearsed answers to these questions (that you can deliver with enthusiasm) will increase the odds that a movie distributor or a fan could potentially (easily) tell other people about your movie.
Having a name actor or a strong story hook makes your movie memorable. Knowing that an audience exists for your type of movie, as well as having a promotional plan for reaching your audience is also helpful.
That is what word-of-mouth is all about.
Once your pitch is established, all of your other movie marketing tasks such like your logo, font, DVD cover (still important), poster and website will be much easier to design.
So I’ll end today’s thought with three questions: What is your movie about? Who’s in it? And who is gonna buy it? And if you like this sort of stuff, you’ll love my Sell Your Movie System.