Movie Sales Funnel | Sell Your Movie PT 4

Layers of a typical sales funnel.

Image via Wikipedia

Filmmaking is changing. Like it or not, if you want to make a living making movies, you need to learn about the business side of independent movie making. And if this is your first time on filmmaking stuff, you are reading step 4 of a 7 part series on How To Sell Your Movie On iTunes, Amazon and Netflix For Maximum Profit.

So picking up where we left off, once you have sharpened your hook and targeted your target audience, and set up shop in the popular VOD marketplaces, your next step is to create a movie sales funnel.

Step 4 of 7 – Create Your Movie Sales Funnel

To set up an internet movie sales funnel, you will have to modify your website to funnel all traffic towards a sale. This can be achieved easily by removing all the potentially distracting content from your site including production photos, press kits and actor bios. Once removed, further emphasis should be placed on your trailer, your about page, and most importantly, your “buy now” buttons.

Most of your visitors will exit your website and never return. So to increase your odds of converting these visitors into paying customers, you will want to create ways to capture visitor contact information. One easy way is by creating a Facebook page for your movie and then placing a Facebook link on your site. This way, once your visitor joins your movie’s Facebook community, the added social proof of like-minded fans touting the joys of your movie may increase your sales. This goes for Twitter and other social networking communities too.

But because many social networking sites run the risk of going out of vogue, you will want to migrate your fans off the social networks and get them into your own mailing list. For this, I recommend using a third-party email marketing service such as Aweber.  Aweber provides ease of service. As soon as you sign up for one of their inexpensive accounts, you can easily create a way for your fans to connect with you. For example, if you would like over $47 dollars in FREE filmmaking tools simply enter your info into my Awber opt in box below.


If you just signed up, you will get an email. You will need to first, confirm your subscription. After you confirmed, you probably noticed how you were redirected to a “Thank You Page.” And on that page you were able to download all sorts of premium filmmaking tools, for free.

This is called permission based marketing. Because I have built some trust with you, you decided to give me permission to send you useful filmmaking information. While I am obviously utilizing list-building to create a more meaningful relationship with filmmakers (and YOU), this model can be (and should be) applied to your own movie business. But instead of giving away filmmaking books and audio courses, you might consider allowing your prospective movie audience to download a free movie soundtrack.

The reason why I stress Audience List Building so much in my Filmmaking model is because no matter what happens in distribution, the size of your targeted audience list  (a community of people who know you and your work) – this will determine your rate of success over your long-term career. Don’t let anyone tell you differently.

Three Tips for building your Audience List:

  1. From now on, as soon as you have a website, start buiding your list.
  2. Put your website on your business card.
  3. Collect names and email addresses at film festivals.

Companies like Aweber allow you to manage your email communication with thousands of fans. And since reputable email companies have good relationships with internet service providers, the odds of your movie newsletter ending up in spam folders is decreased.

[box style=”notice”] For more information on how to market and sell your movie, visit www.HowToSellYourMovie.com[/box]

How To Create a Press Kit For Your Indie Movie

Press Kit
Assuming you’re like most filmmakers with a movie, you have been building a bunch of relationships on your social networking sites. The next step in the process of filmmaking promotion is designing your press kit.

If you don’t hire a publicist, you’ll need to create your own press kit. It’s actually not that difficult. A press kit is basically a bunch of stuff shoved into a neat-o folder that tells people what the heck your movie is about.

OK. Maybe I’m over simplifying the process… But it’s not too difficult.

Here are some things you’ll want to include:

  1. Cover sheet: The cover sheet is basically the top sheet that grabs everyone’s attention and promotes the hook of the movie. In some ways, it’s sort of like a mini-poster that includes the title, contact info, some good quotes from previous reviews, the same cast and crew credits from the poster and mention of any film festival awards you have won.
  2. Synopsis: You should already have a pretty solid synopsis. If you do, just cut and paste it into the press kit. If not, you’ll need one. So write it.  Some people add action photos from the movie to this page. This is fine, as long as the photos look good.
  3. Photos: Get some journalist friends to check out your production photos. Pick a few that seem incredibly interesting and do a good job of making people want to see the movie. Include them in the kit.
  4. Cast and Crew: This is pretty simple. Just put together some bios of the main cast and crew and include them on the page next to a miniature headshot.
  5. Anecdotes: This is the story of how the film got made. For this, you can write about memorable moments, such as when the camera broke 25 times after traffic delayed the first day of shooting for 13 hours and the lead actor caught fire.
  6. Reviews: If you have any good reviews, include them here.
  7. Credits: This is a page devoted to the full cast and crew credits.

Putting a press kit together is not overly complex. But if you would rather spend your time on higher level tasks, I suggest you go into your net work and post the following:

“Low-budget filmmaker seeks publicist to help make a press kit and get the word out about our movie. Will pay $500 upon completion of press kit or 1 percent of the gross profits. Your choice.”

Something like this should help you find someone.

Market Your Movie

Image of the top layers of the earth's atmosph...
Market Your Independent Movie         Image via Wikipedia

OK. So you made a movie. Great. And so what if traditional distributors rejected you. Lets talk about how you’re going to market your movie, so you have the chance at recouping a little investment.

Assuming you’ve read my article prepping your film for selling – HERE

Then here are some steps you can take to start selling your movie:

1. Set up an account at CreateSpace. Feature your movie as a digital download, rental and physical sale. Unless you want to spend all your time shipping stuff around, consider letting those folks deal with the shipping and order fulfillment.Yeah, they will take a huge cut. But at the same time, all you gotta do is cash checks. Also, pick a price that ends in a 7. For some reason people like this number. $14.97 – maybe.

2. Rework your website. Up until this point, you’ve had a website that features a bunch of production photos and extra cute stuff from the movie. Get rid of all the extra stuff. Include a high resolution trailer, a low resolution trailer and a “BUY NOW” button. Also include one of those social networking buttons that allows you to tell your friends. Go ahead and click this one: Bookmark and Share

3. You’ll know if your trailer is no good. If people aren’t buying your movie, consider refining your trailer. The trailer should reflect the best aspects of your movie, without giving away everything. It should target your intended audience. If you’re missing the mark, re-cut. Also, make sure you include a trailer on YouTube with a back link to your website.

4. There are two ways people get traffic. Organic and paid advertising. When possible, go organic – but don’t spam. Do a Google Search for SEO. Read everything you can about this. It will help you. If you decide to pay for traffic, you can do it online and offline. Offline would be in things like magazines, etc. Online – well, here, online. Again, make sure you’re targeting your intended audience.

5. Test, test and retest. Install Google Analitics into your website. This will tell you where your visitors are coming from, how long they stay on the site and how many people are converting to sales.

Finally, if you like this sort of stuff – Filmmaking Stuff that isn’t talked about as often as it should be. Sign up for the official FilmmakingStuff newsletter. It’s only $197.97 per year. Go here: Http://www.filmmakingstuff.com