If you asked me how to get press to cover your movie projects ten years ago, I would have told you to hire a publicist and rent a hot air balloon. The old mandate was to always have something newsworthy to say or refrain from sharing with the press. Thanks to social media sharing, what [...]
Many filmmakers must take charge of their own publicity and distribution. One trick that I utilize is frequent press releases. In the past, the idea of using press releases frequently may have been a borderline no-no. The common thought was, traditional journalists would see your “news” as noise.