Many filmmakers limit opportunities based on misguided beliefs. In order to make a feature film, many of these Hollywood hopefuls set their sights on raising a gazillion dollars. But without a track record or a working understanding of how to connect the dots, many would-be filmmakers fall short. I blame the gurus (the ones who [...]
Take a look at your trailer. Is your trailer congruent with your hook and the marketing elements we covered earlier? If not, I suggest you recut and refine your trailer to make sure your marketing message is consistent. In doing this you will have to find the balance between showing enough to sell your movie and giving away so much that you spoil the story. And since your movie trailer will be posted on various websites, you should also add a title card with a link to your movie website.
When I published my article on leveraging VOD sales to finance your movie, I had no idea that a simple internet marketing formula for filmmakers would be such a polarizing issue. I can’t tell you how many Los Angeles based movie producers responded negatively through email. One guy even told me my grammar sucked.