Independent movie investors invest because they want a return on their money. Creating a business plan will provide your prospective investor with a road map on how his or her money will be spent and hopefully recouped. In the old filmmaking model this wasn’t easy. Because distribution was once discriminatory, many first time independent feature filmmakers had to hold their breath in hopes their movies would get into a film festival, buil buzz, and (hopefully) garner a great distribution deal, complete with a cash advance. But that is an outdated model.
When it comes to marketing your movie, you need to become proficient at driving traffic to your movie website. While old school filmmakers could rely on various video stores and retail outlets to sell their movies, these days the popular marketplaces are Amazon and iTunes. Both of these markets are web based. And both are accessible…
I spoke at the UCLA film school and I got the impression that the next generation of filmmakers are open to new ideas, and new ways of making movies. Thanks to familiarity with YouTube as well as access to affordable production equipment, many modern filmmakers are embracing accessible, non-discriminatory distribution channels without hesitation or excuses.
When I was in NYC, we were going into production on a 1.5 million dollar movie. Then all-a-sudden the entire project fell apart. Something about the investors getting cold feet… Something about the actor’s mom… Dunno. Truth is, the reason the project fell apart does not matter.
A long time ago, I worked on a short movie with a guy. Long story short, I found out the guy was being untruthful about money. He had hired one of my friends to build our movie website. When confronted, he told me some sort of story that was completely stupid and untruthful. Because he was a “friend,” I gave him the benefit of belief and dropped the subject.
If you’re like most filmmakers, you have a website for your movie. And odds are good you are trying to fit too much into it. So the first thing you need to do is remove all the distracting crap. Whenever I mention this at a talk, invariably someone asks me how to determine what’s distracting? It depends on your website objective.
YouTube joined forces with a new app that allows you to create animated videos. This is a video I put together in like 5 minutes to tell the world about the free filmmaking tools available over at Free Filmmaking Book.