A BIG reason movies fail is because filmmakers do not define their target audience. This article provides quick tactics on how to find your target audience.
When it comes to marketing your movie, you need to become proficient at driving traffic to your movie website. While old school filmmakers could rely on various video stores and retail outlets to sell their movies, these days the popular marketplaces are Amazon and iTunes. Both of these markets are web based. And both are accessible…
I spoke at the UCLA film school and I got the impression that the next generation of filmmakers are open to new ideas, and new ways of making movies. Thanks to familiarity with YouTube as well as access to affordable production equipment, many modern filmmakers are embracing accessible, non-discriminatory distribution channels without hesitation or excuses.
When I was in NYC, we were going into production on a 1.5 million dollar movie. Then all-a-sudden the entire project fell apart. Something about the investors getting cold feet… Something about the actor’s mom… Dunno. Truth is, the reason the project fell apart does not matter.
A long time ago, I worked on a short movie with a guy. Long story short, I found out the guy was being untruthful about money. He had hired one of my friends to build our movie website. When confronted, he told me some sort of story that was completely stupid and untruthful. Because he was a “friend,” I gave him the benefit of belief and dropped the subject.