Because distribution was once discriminatory, many first time independent feature filmmakers had to hold their breath in hopes their movies would get into a film festival, buil buzz, and (hopefully) garner a great distribution deal, complete with a cash advance. But that is an outdated model.
OK. So you made a movie. Great. And so what if traditional distributors rejected you. Lets talk about how you’re going to market your movie, so you have the chance at recouping a little investment.