What is Your Filmmaking Niche?

filmmaking niche

In movie marketing, there is this phrase I really like: "Marketing to everybody is marketing to nobody and niches will make you riches." And while not every movie is guaranteed success, it is much easier to find your audience when you choose a filmmaking niche. What is a filmmaking niche? It's making a movie for a small slice of a larger audience. For example, let's say you … [Read more...]