Download This Sell Your Movie Checklist

Film distribution is changing fast. What worked in the old days, doesn’t work anymore. And if you’re looking for information on how to sell your movie, you’ve come to the right place!

Since you’re reading this article, I’m guessing you are one of two types of filmmakers. Either you made a movie or you are working towards your next movie. In both instances, learning about film distribution – specifically coming up with a strategy to get your movie seen and selling is essential.

I don’t need to tell you that making a feature film is a feat that many find impossible.

In order to make a feature film, you have to put together a cast and crew, refine your script, find some funding and in the process, you have to figure out how to ignore all “advice” that your friends and family share with you… About how it can’t be done.

But behind all the excitement, you and I both know there is one nagging question on your mind. And it is the same question asked by every independent feature filmmaker.

Sell Your Movie

Photo © Nebojsa Bobic / Dollar Photo Club

You’re wondering: “How am I going to sell my movie!”

That is a good question. And if you’re crossing your fingers to hopefully sell your movie for a huge paycheck and a three-picture Hollywood deal, what I’m about to share with you may be a bit different than what you’re hoping for. Ready?

While there are a lot of distributors out there who would like to tell you otherwise, most films DO NOT make money in a traditional distribution deal! (I’m serious here.)

Getting your movie seen and selling is really up to YOU!

Whenever I say something like this in my talks, invariably someone shouts across the room:

“Making a movie is hard enough. How do you expect me to become my own distributor?”

This is a fair question. And after making a movie, then doing the festivals and not receiving a deal, you can get pretty tired. I totally understand that. This is why a lot of filmmakers give up on their movies or take a crappy deal. But I want to help you avoid this.

>>Give me the “Sell Your Movie” checklist!<<

How To Sell Your Movie

Here’s the thing. There are a lot of crappy movies getting made each year. Thanks to technology, any person with a thousand dollars can grab an HD camera and create a backyard indie. And while this does not guarantee quality, it does create a market flooded with cheaply produced movies.

Add the fact that DVD is almost dead, and your odds of finding a traditional distribution deal (that actually pays you good money) are dramatically decreased. For most filmmakers, this revelation comes as a shock.

Where is my million dollar check?

Look. I can’t promise your movie will make money. Some movies make a lot of money. Some movies make about zero dollars. But I can tell you advances in VOD distribution and internet marketing offers hope. . .

There is hope if YOU are willing to DO the work.

Most filmmakers are NOT willing to do the work. In fact, most filmmakers would rather give up on their movie. . . Hopefully we’re not talking about you. You owe it to yourself and your investors to explore all options and come up with a solid marketing and distribution plan.

If you want to sell your movie, you need to create a distribution strategy that YOU control. This is a new way to think. In the old days, the mere mention of self-distribution was a crazy notion.

DIY? Isn’t Do It Yourself for losers?

That is how I used to view the world. If it wasn’t for the internet, I would probably have a whole different perspective on how to sell your movie. I’d probably tell you to take ANY distribution deal. But times have changed. Like you, our first feature was met with empty distribution promises and crappy deals.

So by necessity, we started to sell our title on Amazon as both a physical DVD and a video on demand download. At first, none of the producers liked that idea. I mean, even if a traditional deal sucks, at least there is still validation of seeing your title on the shelves at the local video store.

But then we made our first sale. . . We thought it was an anomaly. How could we possibly make money with our movie? We had no movie stars. We had no formal, traditional distribution deal. (We had offers, but nothing that actually paid money.)

Adding to this, most people on earth had never heard of our movie (including you.) But then we made another sale. . . And then a third. . . And then a dozen. . .

That was back in 2006. Since that time, our first feature has sold in ways we never imagined. And while the money we made on the movie wasn’t enough to pay for early retirement, I can’t complain.

The truth is, we were onto something before most other filmmakers. And this experience forever changed the way I view movie distribution. Prior to making my first feature, my “sell your movie” strategy always revolved around one BIG payday.

But I am now of the opinion that making money as an indie filmmaker is more about making a bunch of small movies and getting each one to pay you a little each month. These days filmmakers need to create good work, find their target audience and focus on sell movies consistently over time.

For many filmmakers, this sort of sell your movie talk might seem crazy. Think about it. In years past, filmmakers only self distributed their movies when they had to. It wasn’t a choice! But these days, taking time to learn how to sell your movie makes sense. And that’s why I put together this checklist.

These days you can choose to sell your movie, because nine times out of ten, making your title available on Amazon and iTunes and other popular VOD marketplaces can potentially pay more than a traditional deal.

Remember, a deal that pays zero is not a deal.

(Of course I’m expressing my opinion.)

The sell your movie checklist should be considered a good start.

Can I ask you a favor?

If you like this checklist, can you kindly tell your filmmaking friends to check it out? Moving forward, let’s set some expectations. The purpose of this guide is for you to grab at least one useful film distribution or movie marketing tip. If you do this, then we can both be happy.

That’s it. Easy, right? As always, if you have questions about anything in this guide, please feel free to contact me. I love it when I find out how these tips have helped you get closer to your filmmaking goals! Like I said, if you take time to study this guide, you might get a tactic to help you sell your movie.

>>Give me the “Sell Your Movie” checklist!<<

I hope you enjoy this brief guide to getting your movie seen and selling. And if you really like this information on how to sell your movie, please share it with every filmmaker you know. They will thank you for it!

How To Network In Hollywood (Or anywhere, really)

The other night, I was at some party. I didn’t know a lot of people, but this is nothing new.

Learning how to network in Hollywood, or anywhere really is one of  the most important skills you can refine. Besides, meeting new people is fun. It leads to new ideas and new opportunties.

But every so often, you will meet a jerk or two .

That is exactly what happened when I walked into a conversation where this guy was bragging about his shoes. Something about Italian leather or some crap.

Anyway, as the conversation shifted from shoes to the movie industry, I started to chime in about video on demand distribution.

And do you know what?

This guy…

He totally looked down at my shoes. He noticed my low top Converse and literally cut me off mid-sentence.

WTF?

(I promise this is not a segue into a fashion blog…)

But here’s the fun part. Later in the evening, I guess somebody tells this guy that I’m connected… That I know people. That maybe I can introduce him to people who could help him in his career.

So this filmmaker comes up to me and actually starts talking about a movie idea.

Pretty silly. No thanks.

I don’t think him and I will ever do business together.

Why?

Frankly, because I don’t like him. He made a poor judgement on how to treat me.

This is an example of BAD NETWORKING

Here is a video on how I thought about Hollywood before I got into the game.

A lot of filmmakers visit LA, wondering how to network in Hollywood. Before I get too far into some awesome networking tips, let me clarify something.

You don’t have to be in Hollywood to make movies!

But if your goal is to make movies, you are going to need a way to raise money. And unless you have a rich uncle or an awesome hookup, you’re going to have to do what most unknown filmmakers do… They get out there and they hustle!

Which begs the question:

“How do filmmakers meet and network with rich people?”

Good question.

You will meet rich people through your ever expanding network of awesomeness. In other words, you’re going to make lots of cold calls, take lots of lunches and network!

The following principals will reveal how to network in everyday life. But importantly, they will show you how to network in Hollywood.

Here is the reason you need to learn how to network in Hollywood:

Odds are good that if you make movies, sooner or later you’re going to end up in Hollywood.

Makes sense right?

how to network in Hollywood with Jason Brubaker

How To Network In Hollywood

As you can probably guess, the guy in our previous example needs to learn how to network in Hollywood. (Or anywhere, for that matter.)

And maybe you’ve experienced this type of crap too.

It happens all the time. I mostly see it at film festivals. Somebody approaches you and immediately asks what you do.

As soon as you tell the other person, there is a beat – A moment or two when the person decides if you are worth his time.

If not, then the other person will feign a polite interest in you, look over your shoulder for someone more important to talk to and leave the scene, tossing you a business card on his way out.

Whenever someone mentions the word “networking” the mental picture that comes into focus, often involves an overly energetic schmoozer who hands out business cards like candy.

These people typically have their own agenda in mind and could care less about you – unless they could potentially USE you.

While this strategy may be utilized by many up-and-coming filmmakers, it won’t be ours.

Avoid becoming a walking business card dispensary”

In order to avoid becoming a walking business card dispensary,  every time you think about networking, I want you to focus on one thing – and one thing only.

Focus on the other person!

If you like the other person and think they are a nice human being, I want you to always focus on finding ways to help. By helping other people reach their goals, all the lessons we spoke about (rapport, reputation and building relationships) will work in your favor.

Here is what I learned. Help enough people, and enough people will help you.

Simple, right?

Action Steps

  1. Build a network of like minded individuals.
  2. If you live in a small town like I did, try to find a local art scene and other local filmmakers.If your area is limited, then contact people through social networking websites.
  3. Consider taking weekend trips to film festivals and screenings within your proximity. Strike up conversations.
  4. Consider helping as PA for movies in your area.
  5. Once you make friends. Go to their screenings. Get business cards. Follow up. Always ask yourself: “What can I do to help this person succeed?”

Get Movie MoneyOne of the best parts about working in the movie industry is meeting other like-minded, creative people. If you go out of your way to help other people as much as you can (without allowing other people to take advantage of you), then you’ll be in very good shape when it comes time to create your own projects.

If you’re still trying to find out how to network in Hollywood, or if you are looking for strategies on how to meet and mingle with prospective investors or Hollywood Heavyweights – I recommend you check out my guide focused on: “How To Meet Rich People So You Can Fund Your Movie.”


How To Make Your Movie Rise Above The Noise

Working in film distribution, I can tell you that everything is changing. Production is getting cheaper and easy access to the marketplace is the norm. This is an exciting time to be a filmmaker.

Paradoxically, because more and more movies are getting made each year, this is also one of the most challenging times for making money as a filmmaker. We are experiencing a market saturation similar to what happens when sweatshop factories start producing comparable goods for less money.

And while you may argue that many backyard indies are amateur garbage, this doesn’t change the fact that filmmakers now have more competition than ever before. Your biggest problem is figuring out how to make your movie rise above the noise.

Rise Above The Noise

Photo © Sergey Nivens / Dollar Photo Club

How To Make Your Movie Rise Above The Noise

Before you pour your heart and soul into your passion project, answer these questions:

  1. What is your movie about?
  2. Who is in your movie?
  3. Who is going to buy your movie?

Most filmmakers never take time to answer these simple, yet essential questions. Or if they do, the answers are often based on hope or delusions of grandeur. My target audience is everybody!

Having well rehearsed answers to these questions (that you can deliver with enthusiasm) will increase the odds that a movie distributor or a fan could potentially (easily) tell other people about your movie.

sell your movie“Zooey Deschanel is attached to your movie?!?”

Having a name actor or a strong story hook makes your movie memorable. Knowing that an audience exists for your type of movie, as well as having a promotional plan for reaching your audience is also helpful.

That is what word-of-mouth is all about.

Once your pitch is established, all of your other movie marketing tasks such like your logo, font, DVD cover (still important), poster and website will be much easier to design.

So I’ll end today’s thought with three questions: What is your movie about? Who’s in it? And who is gonna buy it?  And if you like this sort of stuff, you’ll love my Sell Your Movie System.

 

Three Tips On How To Target Your Target Audience

Having spent time at the major film festivals, I can tell you that having an audience (also known as a large email subscriber list) is currency. It gives you power. But before you get into the mechanics of growing your audience – You need to first figure out how to find your target audience.

In fact, you need to target your target audience even before you write your screenplay.

If thinking about your target audience is a new concept, you’re not alone. Most filmmakers fail to consider their target audience. Or worse, many filmmakers will tell you that everyone is their audience.

This means men, women, teens, tweens, children, puppies and space aliens could all benefit from your movie.

This is a mistake. It’s a left-over concept from the indie era of 1995. Back then, you only had one goal with your movie. Get into the festivals, fill up your screening and hope the some distributor shows up and writes a check.

Many filmmakers still believe this. But these filmmakers are wrong.

Think about it.

Think about the last time you went to a film festival. What did you see? Was it a bunch of acquisitions professionals handing out business cards like candy? Or did you happen to see other filmmakers handing you postcards, asking:

“Will you come to my screening?”

If you want to figure out how to find your target audience, here’s a solid piece of advice:

Other filmmakers are not your target audience!

But don’t worry. Because I’ve worked on the inside of film distribution for several years, I am going to help you avoid the mistakes 99% of other filmmakers make. I am going to provide you with three simple steps on how to find your target audience.

And these simple steps will put you years ahead of other filmmakers who are living off the hope and pray film distribution strategy of the bygone era. Are you ready to rock?

Find Your Target Audience

Find Your Target Audience

Here is the thing. There are ton of filmmakers that consistently muck up their film release strategy. As I mentioned earlier, the reason most films fail is because the filmmaker never took time to really write out a release plan.

The process of finding your audience starts with refining your movie concept.

Step 1: Refine Your Movie Concept: For this example, let’s pretend your lead character is a boxer living in an improvised community. And then let’s pretend that your boxer ends up with ONE big opportunity to take a shot.

A. From this, we know your movie is geared towards: Boxing.

B. We can also think about related interests: weightlifting, fitness gear, diary supplements, et al.

Step 2 – Conduct a Google Search: Your next step is to locate blogs, websites and publications already targeting people who may be interested in your subject matter. In this example, you can quickly Google “boxing.”

When you do this, “boxing” will get over forty-nine million results. This is not surprising. Interests such as boxing, horror movies, martial arts and race car driving have prominence in our culture.

Step 3 – Build a List: Add the top 50 targeted publications (both online and offline) to a spreadsheet. Then reach out to each publication and request their demographic statistics. These stats will tell you how many people subscribe to the publication and will often provide details on age and gender. (You will use this info later, when you go to sell your movie.)

You can apply these three steps whenever you want to find your target audience. And once you have a good understanding of your target audience, all future advertising, marketing language and your trailer should be created with your target audience in mind.

Then later, when your movie enters the marketplace, this research will provide you a contact list full of organizations that may help you promote your movie. And if you would like more information on how to market and sell your movie, come to my next webinar: www.filmmakingstuff.com/sell-your-movie-webinar

How To Sell Your Movie On iTunes (In Three Steps!)

If you are wondering how to sell your movie on iTunes, there have never been a better time. Gone are the days when you need to ask for permission to access iTunes. If you’re ready to sell your movie on iTunes, I have detailed three steps below. Ready to get started?

itunes

How To Sell Your Movie On iTunes (In Three Steps!)

Step 1 – Watch Out For These Distributor Shenanigans

If you’ve spent time in the festival circuit, invariably some acquisitions executive has approached you offering to “pick up” your feature. If this is your first feature, congratulations. You just heard the exact same pitch 99% of every filmmaker (with a solid movie) hears.

Why is this happening? I mean, why are more filmmakers getting offers?

Simple. Video on demand is not a physical product. Nobody has to invest money for manufacturing, shipping or physical inventory. As a result, video on demand represents almost no inherent risk for a distributor or an aggregator. (There are encoding and closed caption fees, which I’ll discuss later. But most times these are simply passed to the filmmaker too.)

Also, I want to make it very clear. There are some especially good distributors out there – But odds are good they are focused on grabbing star driven, studio content. So that means you’re going to spend a lot of time chatting with mid-level distributors who promise  you “special placement” on iTunes.


[More from How To Sell Your Movie]

The problem is, there is no guarantee that any aggregator can get you special placement on iTunes. It’s a limited web page. And most BIG titles take up all the space. So my suggestion is this. Evaluate every offer. But look for the similar pitch. I guarantee you’ll hear the words “special placement” over and over…

Step 2 – Prep Your Movie For iTunes

If you decide to sell your movie on iTunes without the assistance of a traditional aggregator, you will still need to utilize the services of an iTunes approved aggregator (or a sub aggregagor who works with an iTunes approved aggregator) and an iTunes approved encoding house. There is simply no way around this. iTunes will not do business with individual filmmakers.

But just because you are forced to utilize a middle-man does not mean you need to sign over a percentage of your movie. A few years ago I worked as the director of operations for Distribber and I loved it. (Note: Distribber pays me to promote, so I’m biased. But if you follow the links on this page, you’ll also get a discount on the service.)

Distribber serves a distribution consulting company. They hold your hand through the process of getting your movie from your hard drive into iTunes. And thankfully so. Here are the current iTunes deliverables (as referenced by the Distribber website.)

For a High Definition iTunes Delivery:

  • Closed Captions
  • File: Pro Res 422 HQ
  • 1920 × 1080
  • Native Frame Rate
  • Film: 23.98
  • Video:29.97i
  • Audio: Must have 8 channels of audio, or if not shot with 5.1 then you may submit in Stereo:
  • 5.1 – L, R, C, LFE, Ls, Rs / PCM Little Endian / Each audio channel needs to be its own track Ch. 7 stereo left, Ch. 8 stereo right / PCM Little Endian / Each audio channel needs to be its own track

Distribber operates on an upfront payment model. They either get your movie onto iTunes or they refund your money minus a servicing charge. You can find out more about the Distribber service here.

Step 3 – Promote Your Movie (Build a List)

Getting your movie on iTunes does not guarantee sales. And unless you take time to plan out a marketing and distribution strategy that makes sense for your movie, your odds of a marketing miracle happening are diminished. So the first step of marketing your movie involves defining your hook.

After that, do a Google search for blogs and websites that cater to your target audience. From there, your next step is reach out to 50 blogs and websites that cater to your target audience. Make an introduction. See if the website editors would be interested in reviewing your movie.

sell your movieNext Steps

The bottom line is, you shouldn’t wait for some sort of middle-man sales agent to give you permission to sell your movie on iTunes.  If you’d like more detailed info on how to market and sell your movie, check out my resource at How To Sell Your Movie.