I have been writing a filmmaking book. It outlines the whole modern moviemaking philosophy – and originally I thought I would stay with the modern moviemaking theme, and possibly call it “Confessions of a Modern Moviemaker.” While I like the idea because, historically books that begin with the word “confessions” seem to intrigue readers… I also fear the title might be a little too gimmicky. I need your help…
YOU are now responsible for marketing, promotion and distribution of your movie. And inline with this strategy, you must view regional and second tier festivals as an opportunity to build your audience list. But instead of handing out postcards to other filmmakers, your marketing strategy will be smarter.
While it’s safe to provide projections – any investor with any business experience will understand that each project carries it’s own risk to reward ratio. Your goal as a filmmaker is to help mitigate these risks as best you can.
I believe video on demand distribution represents freedom for filmmakers. While there are many great sales agents and distributors, I am totally bothered by the sales agents and middle-men who have taken a bottom-feeding approach to VOD. These jerks make a living trying to sucker unsuspecting filmmakers into long term video on demand deals that suck. I put together the following video to express my disgust and also provide a new hope. As a modern moviemaker, there has never been a better time to make, market and sell your movies without the middle-man.
So if you happen to be one of those filmmakers with tons of ideas, but no feature credits, I highly suggest you focus less on finding someone to do the heavy lifting and instead, focus on testing the market to gain a realistic approach to your projects.
When I published my article on leveraging VOD sales to finance your movie, I had no idea that a simple internet marketing formula for filmmakers would be such a polarizing issue. I can’t tell you how many Los Angeles based movie producers responded negatively through email. One guy even told me my grammar sucked.
If we think about it, widgets run our moviemaking; Think about our cameras and our equipment and the computer (or mobile device) the enables us to read these words. Now think of the companies and factories that produce these widgets, and the widgets that create the cars that drive the widget production team to work.