One of the first accomplishments most filmmakers check off their list is the short film. If you’ve never made a short film, you’re in luck. Not only are there a gazillion film festivals that offer a short  movie program, but with so many websites, like YouTube and Meta Cafe’, you have the ability to reach a global audience.

MAKE SOME MORE SHORT FILMS

In the old days, the short movie was often projected in theaters before the feature presentation. Then later, the short movie seemed to disappear. The market for shorts wasn’t great. And it was almost impossible to make money with a short film – so finding investors for a short was super challenging.

While I can’t say that the economics of short movie making has improved dramatically, I have noticed an emergence of viral marketing associated with fun movies, as well as short web series which remind me of the old-old-old days when radio filled the airwaves with Saturday morning serials.

But regardless, the short movie is still great training ground for feature filmmakers. And if you haven’t yet made a short, you can make the process simple or complex. The following action steps should help:

ACTIONS

1. In the event you have not yet made a short movie, write one or two page scripts and then produce your story on a borrowed camcorder.
2. Edit the footage on a friend’s computer.
3. Upload the footage to video sites like YouTube. Test audience reaction. Is it good or bad? Learn from it. Then make another video… Then another… Then another.
4. Once you feel confident with short storytelling, move on to bigger and bigger projects.
5. Keep pushing yourself. Keep refining and learning!

101 Short Film Ideas

If you follow these steps and continually work to improve your movie making craft, you’ll be much more prepared than the guy who never made a short, who maxes out his credit cards to make his first feature.

So, you can choose to make your mistakes now, or make them later. It’s up to you. But regardless, GET MOVING!

Happy filmmaking!

Posted under FILMMAKING

Cannon EOS 7D is good for Filmmakers Image via Wikipedia

If you want to get started making movies, my suggestion is to get started. So many people in Hollywood bounce around for years pretending to do work, when all they are really doing is pretending. Many of these people call themselves producers, yet they have no screen credits and have frankly failed to do anything…

Don’t do that. For around two-thousand dollars, you can buy a camera that produces cinematic results. And if you can’t afford that, then just use any camera you can. In the event you cannot yet afford your own equipment, then find someone who already has the gear and make friends.

You next step is to get an idea for a short, 1 to 3 minute movie. Something funny. Then plan the shoot. The story doesn’t have to be overly awesome or complex. Most of my first movies were centered around my drunk friends playing characters. These movies sucked, but they were good practice. Your initial movies will probably suck too. Don’t worry about it. Give yourself permission to suck.

Just remember, the more you practice, the better you get.

And if you’re really short on short film ideas, then the next best thing is to create a music video… Which is essentially a short movie too.

If you are looking for short film ideas, this resource may help you: 101 Short Film Ideas

Posted under FILMMAKING

Scissors can be used to foreshadow your screenplay Image via Wikipedia

A screenwriter sent me an email saying she understands the need for foreshadowing but wasn’t sure how to do it. Of course the specific content depends on the story but here are some general ways you can adapt:

1. A visual clue. A very obvious one is letting us glimpse a gun in a drawer when your protagonist is looking for a pair of scissors. We know that gun will be used at some point.

2. An innocent verbal clue. This could be something that we don’t even notice standing out in any way, but later it pays off. For instance, someone might mention that he used to enjoy hunting, and that makes sense later when we see that he’s a great shot.

3. A verbal cue that stands out. By this I mean something that is out of the ordinary and you do notice it. For instance, if somebody is asked casually which school they went to and they answer, “I don’t see why that’s important,” it signals that at some point in the story we’ll find out a reason why they’re touchy about that subject.

4. A musical cue. This often is the province of the director and the person who composes the sound track. In a thriller, for example, a particular piece of music may tip us off that something awful is about to happen.

To avoid having any one element of foreshadowing be too obvious, often the writer will throw in some red herrings–some things that could be foreshadowing but in fact don’t pay off or pay off in a different way than we expect.

The person who has the gun in the drawer may become an immediate suspect in our minds, but later maybe we see him use it to light his cigarette and we realize it’s not a real gun (of course he may have a real one somewhere else….). That kind of misdirection keeps the audience guessing.

The goal is to make your foreshadowing subtle enough that it’s only in hindsight that the visual or verbal cue takes on significance.

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Jurgen Wolff offers a new screenwriting tip here every Tuesday; also see his site,www.ScreenwritingSuccess.com and his book, “Your Writing Coach.”

Posted under SCREENWRITING

Modern Marketing For Filmmakers

When it comes to marketing your movie, you need to become proficient at driving targeted traffic to your movie website. While old school filmmakers could rely on various video stores and retail outlets to sell their movies, these days the popular marketplaces are Amazon and iTunes.

Both of these markets are web based. And both are accessible through my partner distribber. But just because your movie gets into the market doesn’t mean people will find you. This means, you’ll have to drive traffic to your movie website. But before you start driving traffic, you must first figure out your filmmaker website strategy.

I suggest creating something my internet marketing friend, Fred Gleeck calls a conversion funnel. Basically it looks like this:

This simple movie marketing model demonstrates that  not everybody who visits your  movie website will buy your movie. But by working to get more and more targeted prospects into the top of your funnel, you will increase your chances of making more sales at the bottom. Additionally, in the event a prospect tries to leave your movie website prematurely (abandon the funnel), you will ask these folks to “opt-in” to your audience list.

Once these prospects opt-in, they will get to know you and know more your movie. Utilizing this “lead capture” strategy, your odds of converting a prospect into customer increases.

Posted under DISTRIBUTION

As a filmmaker, one of the challenges you face is how to finance a film. When I was starting out, things were much different. Back then, if you wanted to finance a movie, you had to cross your fingers and wait for someone to grant you permission…

The problem is, many people in Hollywood are still waiting for someone else to give them permission. Permission to make a movie. Permission to be successful. Permission to live the best life possible. UGH!

Here is a little secret. If you’re looking to raise money for your movie, set up a crowdfunding campaign. This allows you to test your concept from day one. And if successful, crowdfunding also allows you to find the people who may be most interested in your movie. In addition to providing you with funding, some of these folks will help you spread word of mouth.

Earlier this week, I got a call from Micro Giving asking if I thought filmmakers would be interested in their crowdfunding platform. After checking out the site, I signed up to be their affiliate (so yes, I get paid to promote). But with that said, the reason why I think it’s worth checking out for filmmakers is… Competition.

The site has a ton of sponsors, but it does not yet have too many other filmmakers competing for the sponsorship monies. In fact, at the time of writing, there are very few film projects on the site. (And I know you could do better.)

Anyway, if you want to check out the site for a possible crowdfunding campaign – YOU CAN SET UP A FILMMAKING CROWDFUNDING CAMPAIGN  HERE

Posted under FILM FINANCING

If you look at my movie credits, you’ll see that I’ve been working with the same crew on almost every project. This is not by accident. The truth is, making movies is challenging. And from my perspective, bringing unknown people into the process makes everything even more challenging and (often) complicated.

But you have to start somewhere. So for those of you planning to crank out some movies, I recommend you start small. Find a few collaborators and assign jobs based on interest. Then grab a camera and complete some micro projects such as music videos, short films and funny sketches for YouTube.

Here is a project my buddy Jared did in a few afternoons to test his new HDSLR camera. As you’ll see in the following video, he created a very simple sketch – a music video that employs minimal locations, a few actors and a lot of exteriors – which means he didn’t have to worry about lighting interiors. The project was a lot of fun too. (My horrible acting is featured too. I’m the guy who spits gum.)

If you can do a dozen of these small projects without ripping each other’s heads off, you’re on your way to creating your core crew. Then later, as your projects increase in scope and scale, you’ll have a good starting point.

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If you liked this tip, you’ll love the filmmaking stuff newsletter. Find out more here.

Posted under FILMMAKING

I just saw Kim Cattrall mentioned in the news and it took me back to a long time ago when I did a rewrite of one of her early movies, “Mannequin.”

It was my first script doctoring job and I was in a hotel in Philadelphia, every night faxing the new pages to the studio in LA. where the head of the studio read them the next morning. I wanted to make it as easy for him to visualize the script as possible, especially since he was reading in installments of about ten pages a day. Because of that, I used “parentheticals” like “angrily” or “wearily” much more often than I normally would.

Then the cast came in for the first read-through. Kim Cattrall took out a big marker pen and started marking stuff out. Somebody asked her what she was doing. She glared at me and said, “Crossing out all the places the writer told me how to act.”

Ouch. But I was right, because I was writing a reading script, one that was being read under difficult circumstances.

If you’re writing a script to be read by someone who is possibly going to buy it, you want to make it as easy and entertaining as possible. Yes, it’s easy to overdo the parentheticals, ideally your dialogue itself suggests how it will be delivered. But when it helps, go ahead. A sarcastic remark from an actress is not too high a price to pay.

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For screenwriting tips from Jurgen Wolff, come back here every Tuesday and also see his site, www.ScreenWritingSuccess.com and check out his book, “Your Writing Coach,” available from Amazon and other online and offline booksellers.

Posted under SCREENWRITING

Image via Wikipedia

The other night, I spoke at the UCLA film school about how to make, market and sell your movie without the middle-man. And while most of the UCLA film students in attendance agreed that my way of making a movie may not be fully inline with the studio ideal – many of these filmmakers agreed that getting a movie made is better than merely just talking about making a movie.

Thanks to familiarity with YouTube as well as access to affordable production equipment, many film school students, as well as modern filmmakers are embracing accessible, non-discriminatory distribution channels without hesitation or excuses.  And this experience is changing the ways in which filmmakers think about making a movie.

While it’s still true that making a movie can be a pain in the butt, the barriers of industry entry are down.  As a result, filmmakers are now empowered to go out and make their movie. And just in case you are not attending film school, I’ll share the BIG question you need to ask yourself as a filmmaker:

“Given the resources that you have now, what is the movie that you can make this year?”

Posted under FILMMAKING

Bloody nose Image via Wikipedia

As a filmmaker, sometimes life sucks. Sometimes deals fall apart. Sometimes what you thought was a sure-thing becomes a no-thing.

When I was in NYC, we were going into production on a 1.5 million dollar movie. Then all-a-sudden the entire project fell apart. Something about the investors getting cold feet… Something about the actor’s mom… Dunno. Truth is, the reason the project fell apart does not matter.

But what I do know is this – I suddenly found myself in New York with no job and no money. That SUCKED. Truly. I remember calling my friend and mentor Joe Surges on the phone. I thought he would be encouraging. Instead he said something I never forgot… He said, “Get UP!”

ME: What?

JOE: Get UP! You just experienced your first knock-out in life. You have two choices, you can quit – or you can get up, wipe your bloody nose and push forward.

I chose to push forward. I had no other choice. Eventually found work at the Maine Media Workshops – which eventually led to my move to California, where I was able to produce a few features thus far.

Since that time, I have been rejected, fired, heart broken and dumped. I have had a gazillion business projects and movie projects fall apart. But this is the price of success folks. There will be good times and bad times. There will be red and black.

And I gotta tell ya – each time life tries to throw a sucky punch (intentionally spelled that way), I take the punch. Block it if I can – but when I get hit, I get up. I don’t stop. Neither should you.

See you at the TOP!

Posted under FILMMAKING

Most filmmakers want to make a feature. Yet most filmmakers will wait years and years to finally take action. And sadly, many would be filmmakers will never make a feature. Why is this?

I believe filmmakers fail to make features because they are asking themselves the wrong questions. Most believe they need millions of dollars to make a movie. So the wrong question is “Where will I ever get a million dollars?”

Instead of focusing on the crap you can’t control, ask yourself this question:

“Given The Resources that I have right now…

What is the feature that I can make this year?”

Posted under FILM FINANCING