Hollywood spends a gazillion dollars on movie marketing each year. But most independent filmmakers don’t have Hollywood marketing money to toss around. And if you’re like most filmmakers, by the time you read this article, odds are good that you spent all your money in production. If you’ve ever attended one of my speaking events, [...]
When it comes to marketing your movie, you need to become proficient at driving traffic to your movie website. While old school filmmakers could rely on various video stores and retail outlets to sell their movies, these days the popular marketplaces are Amazon and iTunes. Both of these markets are web based. And both are accessible…
I HIGHLY recommend that you use a reputable 3rd party email marketing company to manage your audience list. While there are some great companies out there, over the past three years, I have utilized a service called Aweber. This is a reputable email marketing company…
A lot of filmmakers (who do not have website traffic) are being fed the idea that “content enablers” will magically source an audience. When I wrote the post about website streaming, I did so more in response to the never-ending slew of emails I get from various PR firms trying to push the next streaming gizmo for indie filmmakers – none of which solves the blatant problem of actually getting enough people to watch the movie…
Before I go further, I want you to know that there are GOOD sales agents. And there are GOOD traditional distributors. But before you go into business with any middle-man, my advice for all filmmakers is to ALWAYS conduct your due diligence. And if later, you find yourself working with someone who supposedly makes a deal with a TV network – but forgets to get a contract signed (please note: we think this is very fishy), then at the very least – you should never work with that guy again.
If you want to sell your movie on iTunes, quit waiting for some sort of middle-man sales agent to give you permission. That is OLD SCHOOL thinking and it is stupid.
