Independent movie investors invest because they want a return on their money. Creating a business plan will provide your prospective investor with a road map on how his or her money will be spent and hopefully recouped. In the old filmmaking model this wasn’t easy. Because distribution was once discriminatory, many first time independent feature filmmakers had to hold their breath in hopes their movies would get into a film festival, buil buzz, and (hopefully) garner a great distribution deal, complete with a cash advance. But that is an outdated model.
Every business has a sales cycle. This is no different for the independent filmmaking business. Having a long term perspective and patience is essential. The trouble is, as an ambitious filmmaker…
Assuming you have met with a lawyer and figured out a way to protect yourself legally – If you aren’t afraid to hear the word “NO,” then what is stopping you from setting up a meeting and presenting your ideas to prospective investors? It doesn’t always mean you’ll get the money (if it were easy, everybody would be doing it.) – but it does mean that every NO is one no closer to YES!
After posting the following ROI marketing formula, many people have written to tell me that my numbers are unrealistic. And for the gazillionith time – I get it! Everybody agrees that recouping a 1M dollar budget based on Pay Per Visit advertising alone is an outlandish proposition.