How To Sell Your Movie Idea

If you want to sell your movie idea and actually get your movie made, you need to stop procrastinating and take action.

To do this, start the process by breaking your BIG filmmaking project into small, manageable chunks.

How do YOU plan on taking your movie project from script to screen?

Do you plan on finding prospective investors outside of Hollywood to fund your movie? Or do you plan on moving to Hollywood and then networking your way through the studio system?

Sell Your Movie Idea

How To Sell Your Movie Idea

1. What Are You Selling?

Everybody has an idea. Trust me.

The other day, while waiting to get my oil changed, I sat within earshot of two idiots pitching movie ideas to each other.

Both thought the other was gonna jump at the chance to “produce” each other’s epic story. The problem was, both of these yahoos wanted the same thing – to get THEIR movie made.

(And both bragged about knowing some movie star.)

In this example, even if these guys were real, there was no buyer in the conversation, just sellers.

Before you make your pitch, make sure you’re actually pitching to a buyer. And secondly, make sure the buyer actually cares about what you’re selling.

2. Make Sure Your Movie Is More Than An Idea

Everybody in Hollywood has an idea for a movie.

Everybody thinks they can write screenplays. Everybody thinks they are special.

Everybody is crossing their fingers, waiting and praying that SOMEONE ELSE will recognize their talent and sprinkle them with Hollywood famous fairy dust.

Ideas are everywhere and ideas are worth less than something tangible.

If you want to be taken seriously, make sure you have more than an idea. I suggest having the rights to an outstanding story, or some money in the bank, or the interest of a NAME actor. At least this is something. . .

3. Speak The Language Of Your Buyer

Everybody asks: What’s in it for me?

If you don’t get this, you will pitch water to fish – with no success. (Fish do not need additional water.)

While I enjoy all movies, my own interests involve skateboarding, time travel and science fiction that explores theories of physics. I also like knowing if there is an easily accessible market.

Is there a niche target audience for your story?

Story aside, some people are interested in helping you because they think it will help them get laid, make more money or simply feel good on the golf course, bragging that that they are now a film producer.

What does your buyer want? If you do not know, you have no business pitching.

get movie moneyIf this aspect of film producing seems totally cray, cray and you never sold a thing, I highly recommend you get some sort of sales job. This will teach you cold calling skills, how to face rejection and if you’re good, you might just make few bucks in the process.

Or you could just grab a copy of the Indie Producer’s Guide To Film Finance and find out how to meet and build relationships with prospective investors.

Get some FU Money

Credit cards

Debt sucks Filmmakers Dry Image via Wikipedia

As a filmmaker, having FU money makes it easy to take chances that may result in the successful realization of your movie dreams. But with high debt and no FU money, you may find yourself at a severe disadvantage.

My first credit card purchase was in college. I used plastic to pay rent for a semester. Then I purchased a Star Wars poster from one of those late night shopping channels. Then I bought a pizza and a case of beer. After that…

Ten years later, I carried a revolving $5,000 balance. Sometimes I got lucky and paid it down. Once, I even paid it off in full. But like a failed diet, after a couple months, I found myself right smack back where I was before—and sometimes I was even worse off!

Why was I doing this?

After talking with some of my friends who were free of credit card debt, I soon realized people get into debt for the following reasons:

  • Most people spend more than they make.
  • Most people identify themselves as people in debt.

After giving my debt addiction considerable thought, I realized my external debt was actually a reflection of my internal beliefs. In other words, somewhere in my mind, I identified myself as someone in debt.

This was reflected in my everyday conversations about money. I would say things like: “I have debt.” Or, “I’m in debt.” Or, “I have $5,000 in debt.” Talking like this only served to reinforce my debt-burdened identity. As a result, I continued to swipe plastic over and over.

Your peer group will influence your success in life. Once I moved to Hollywood, I dated a woman who made less money than me, yet always seemed to have money and lived debt free. Hanging out with her changed my beliefs about debt. I started to think debt was unacceptable. I realized I too could live debt free. Then I stopped using my credit cards and began a plan of recovery.

It may take you a week or ten years, but if you want to become powerful in Hollywood and make a living making movies, you need to eradicate your credit card debt. To achieve this, you must first change your words; which will change your thoughts; which will change your beliefs; which will eventually change your actions; which will subsequently change your bank balance!

My personal debt reduction tid-bits:

  1. Hang out with people who are debt free.
  2. Freeze your credit card in a block of ice and don’t use it.
  3. Talk about yourself as if you already live debt free.

In addition to the above action steps, starting TODAY, even if it sounds like a lot of BS, repeat the following mantra every morning until you believe your words:

  1. I have lots of money saved up.
  2. Using credit cards kills my dreams.
  3. I pay myself first.

Remember, the faster you break your credit card addiction, the faster you free yourself up to make movies.

So let me give you one tip – STOP USING YOUR CREDIT CARD! In this way, at least you won’t continually make your debt worse. And once you break the cycle of using your credit card, you can start shift your strategy towards debt repayment and also, the accumulation of FU money.

Filmmakers Need To Get Debt Free

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Filmmakers need to manage their money Image via Wikipedia

Learning how to manage money is one of the most important traits of an independent filmmaker. Because many filmmakers are focused on a big Hollywood payday, they have decided to live paycheck to paycheck, shackled by high debt.

If you’re that person right now, you’re not alone.

It wasn’t too long ago that I lived with no savings and thousands of dollars in debt. I had no idea how to turn myself around. Luckily, I met some very successful people who set me straight.

They told me about “FU money.”

In Hollywood, when you get a bunch of money in the bank, it’s called FU money. You know you have FU money when you can enter into negotiations and walk out of the deal without the fear of starvation.

The most valuable success strategy for acquiring FU money is: “Pay Yourself First.”

When I first heard this concept, I had no idea what the heck people were talking about. But after meeting with some power players, I realized the idea is simple. Whenever you get a paycheck, before you pay any bills or fill up your gas tank, set a little money aside and never touch it. That’s all you gotta do.

I know. I know. Most independent filmmakers want to save money but feel too strapped to take action. This is because each month is filled with bills and other unexpected expenses. For this reason, most people put off saving until the end of the month. The problem is, by that time, there is nothing left to save.

And please let me remind you, as a general disclaimer, since I’m a filmmaker and not a qualified legal, tax or financial professional, even if the following strategy provided me with a bunch of FU money, this stuff may not be right for you. So, please talk to a qualified professional first.

One day, I decided to follow a successful friend’s advice. And while it took me a long time, I eventually dug myself out of debt and lifted that financial weight off my back. Here is what I did:

  1. I wrote down all monthly income, including paycheck, extra jobs, etc.
  2. I wrote down all monthly expenses, including bills, groceries, gas, etc.
  3. I subtracted the expenses from the income.
  4. I had some money left, so I figured out how much to save.
  5. I opened a high-interest online savings account.
  6. I set up automatic withdraws each payday and pretended it was a bill.
  7. No matter what, for one year I didn’t touch the money!
  8. After one year, I paid off my credit card debt.
  9. After another year, I spoke to a financial adviser and started investing.
  10. After another year, I built up an emergency fund.

After saving, I not only had enough money to get out of debt, I had also developed the valuable life-long habit of always paying myself first. FU!

Learning how to manage your own money will give you confidence when you begin managing your movie projects. Thankfully, there are many financial software programs and online services to help you stay on top of your finances.

Since 2001 (when I was making about 10K a year – I wish I was kidding), I have been using one of the popular accounting software programs. Since that time, I have migrated into the free version of Quicken online. Other friends use Yodlee. And some of my other friends still use a spreadsheet. All of these programs will give you a daily snapshot of your net worth, your spending habits, your bank accounts and your credit card accounts. Most will also chart your investment activity. Some of the more advanced programs allow you to work out a budget and offer debt elimination tools.

The reason why becoming a good money manger is essential to filmmaking is because most prospective investors will sense how you feel about money.

If you liked this sort of unique filmmaking advice, you’ll love the independent producers guide to movie finance.