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Before I go further, I want you to know that there are GOOD sales agents. And there are GOOD traditional distributors. But before you go into business with any middle-man, my advice for all filmmakers is to ALWAYS conduct your due diligence. And if later, you find yourself working with someone who supposedly makes a deal with a TV network – but forgets to get a contract signed (please note: we think this is very fishy), then at the very least – you should never work with that guy again.
Because many traditional DVD distributors will add NO VALUE to your VOD strategy. They will simply get your movie into the marketplace and suck your profits for the extent of your contract. And since most traditional distributors do not understand the VOD market, they will grab any title they can and hope for the best.
If you want to sell your movie on iTunes, quit waiting for some sort of middle-man sales agent to give you permission. That is OLD SCHOOL thinking and it is stupid.
Do you remember when the idea of making movies seemed like a far away dream? Do you remember when you first got the idea for your movie? Do you remember Your first day of production? Do you remember your first screening and how well everyone loved your work?
These days filmmakers have a gazillion options for reaching their audience, creating community and building buzz. As your own VOD distributor you can finally get your title seen and selling without waiting for some middle-man to give you permission. And assuming you have all the necessary legal documents, releases and (possibly) E&O insurance for your movie, the following seven secret steps will help you get started today!
