Because distribution was once discriminatory, many first time independent feature filmmakers had to hold their breath in hopes their movies would get into a film festival, buil buzz, and (hopefully) garner a great distribution deal, complete with a cash advance. But that is an outdated model.
Do you remember when the idea of making movies seemed like a far away dream? Do you remember when you first got the idea for your movie? Do you remember Your first day of production? Do you remember your first screening and how well everyone loved your work?
One secret I utilize is frequent press release submissions. Years ago, it was advised that you only wrote and submitted press releases when you had something newsworthy to say. But these days, in addition to targeting traditional news outlets, most press releases are included in search engine results. Without getting overly technical, this means for a very small amount of money, submitting one press release complete with links to your website can increase your web footprint.
Take a look at your trailer. Is your trailer congruent with your hook and the marketing elements we covered earlier? If not, I suggest you recut and refine your trailer to make sure your marketing message is consistent. In doing this you will have to find the balance between showing enough to sell your movie and giving away so much that you spoil the story. And since your movie trailer will be posted on various websites, you should also add a title card with a link to your movie website.
Filmmaking is changing. Like it or not, if you want to make a living making movies, you need to learn about the business side of independent movie making. And if this is your first time on filmmaking stuff, you are reading step 4 of a 7 part series on how to sell your movie How To Sell Your Movie On iTunes, Amazon and Netflix For Maximum Profit.
Given all the changes in distribution, as a filmmaker, getting your movie seen and selling is no longer solely the responsibly of a 3rd party distributor. Once you have sharpened your hook and targeted your target audience, your next step is to set up shop in some of the many popular internet based marketplaces.
Video on demand distribution provides filmmakers with easy access to the major online marketplaces such as Amazon and iTunes. Once a title is submitted, filmmakers can then share virtual shelf space with mainstream Hollywood movies. While video on demand distribution represents a easy way for independent filmmakers to enter mainstream marketplaces, this change in distribution represents new challenges.