Over the past few months, I have been filling in as the Interim Director of Operations for a company called Distribber. For those of you who don’t know, Distribber is a VOD aggregator. But unlike a traditional distributor…
Every business has a sales cycle. This is no different for the independent filmmaking business. Having a long term perspective and patience is essential. The trouble is, as an ambitious filmmaker…
Couple this paradigm shift with the demise of DVD sales channels, and a lot of traditional distributors are now offering VOD deals to unsuspecting filmmakers, in the hopes something sticks. These folks usually promise filmmakers the validation of getting their titles into iTunes.
If you’re like most filmmakers, you have a website for your movie. And odds are good you are trying to fit too much into it. So the first thing you need to do is remove all the distracting crap. Whenever I mention this at a talk, invariably someone asks me how to determine what’s distracting? It depends on your website objective.
A lot of filmmakers (who do not have website traffic) are being fed the idea that “content enablers” will magically source an audience. When I wrote the post about website streaming, I did so more in response to the never-ending slew of emails I get from various PR firms trying to push the next streaming gizmo for indie filmmakers – none of which solves the blatant problem of actually getting enough people to watch the movie…
Because many traditional DVD distributors will add NO VALUE to your VOD strategy. They will simply get your movie into the marketplace and suck your profits for the extent of your contract. And since most traditional distributors do not understand the VOD market, they will grab any title they can and hope for the best.
