These days everybody has film ideas. The thing is, ideas do not carry much value. It is execution. How can you tell a good idea from a bad idea? And what do you do once you have a good idea?
As a filmmaker it is important to remember that you are creating and selling a product. Yes, your movie is your product. And like any entrepreneur you must plan for the marketing, sales and distribution of your movie. And if you fail to plan for this, your movie fails. Who Is Your Target Audience? To […]
One of the toughest challenges you have is getting money to make your movie. Part of why this is challenging is because you have no idea how you are going to sell your movie. Without a clear plan on how you will market and sell your movie, you do not have a business – you have a hobby.