Filmmaking Stuff Filmmaking Stuff provides resources for independent filmmakers. The website includes articles on how to take a story idea from script to screen, including articles on scriptwriting, producing, finance, shooting, editing, directing, marketing, distribution and how to build an audience. Filmmaking Stuff also has articles detailing how to make money making movies – including interviews with Hollywood Producers, Directors, writers and other filmmaking professionals.

As they say, when trying to promote a movie that folks have otherwise not heard of, all ink is potentially good ink.

And in this regard, even if you’re producing your movie somewhere locally you need make sure you present your marketing message with consistency. I say this because, regardless of publication or geography, most anything written about your movie will end up on the internet.

So always be mindful of how you present your project

LOCAL PUBLICITY

If you plan on producing your movie outside of major film cities, like Los Angles and NYC, then getting the attention of local press might be pretty simple. And you might even be able to attract attention for a short movie. Why is this important? Because you will want to keep an ongoing collection of all good press written about your project.

ACTION

1. If you’re shooting in a small town, contact your local news. You’ll probably get written up in the paper. You might even get interviewed for the nightly news.
2. If you’re working in Los Angeles, this could prove to be a bit more challenging, but not impossible. In the big cities, try to contact journalists who write about your type of small movie.
3. When these folks agree to profile your movie, try to think of interesting topics you can discuss.
4. If they take pictures, get yourself around some lights and equipment. That will make you look like a serious filmmaker.
5. Finally, as they say in sales, if you don’t ask for the sale, you don’t get the sale. Do not be afraid to call journalists up and treat them to lunch to discuss your project. Never know where that will go…

In The Publicity Handbook, you’ll get the Inside Scoop from More than 100 Journalists and PR professionals on how to get great publicity. If you can learn to master publicity in the early stages of your filmmaking career, imagine what you can do when you projects become ginormous!

Happy Filmmaking!

Posted under 21 Part Filmmaking Mini-Course