Keven Smith talks Movie Distribution

Kevin Smith at the 2008 Toronto International ...

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I love Kevin Smith’s attitude towards modern movie distribution. If you’re like most independent filmmakers, what Kevin was able to accomplish from his days of Clerks has been amazing. Back then, he not only dreamed the Sundance Dream, but he realized the dream.

The Sundance dream is the idea that you will make your movie, get into Sundance, sell your movie and live happily ever after. As I have been telling you all along, the demise of DVD sales channels, replaced by ever evolving VOD marketplaces are impacting Filmmakers everywhere.

These days, if you are going to make movies and profit, you must now view your independent movie business in ways akin to how any business owner handles their business. You must source and grow your own audience list.

In the following video Kevin Smith shares his perspective on modern movie distribution and how the brave new world is impacting indie filmmakers.

Please feel free to comment.

Interview with filmmaker Casey Walker

Ever wonder how to raise money for movies, but had trouble finding people willing to participate? For feature filmmaker Casey Walker, solving this problem only took a little creativity. By selling off frames of his movie, one frame at a time, Casey Walker’s innovative approach to financing his current feature project, titled: Free For All…But You! has gotten him international attention and even caught the interest of Kevin Smith.

For 10 dollars (Canadian) anyone can become a producer in his movie. Recently Casey Walker decided to make his film totally “climate neutral” too.

Filmmaking Stuff caught up with Casey for a quick interview:

Filmmaking Stuff: Casey, there are many filmmakers reading this who are looking for funding for their movie. I guess you solved that problem. Tell us how?

Casey Walker: Well, I wouldn’t say that I’ve solved every film maker’s problem when it comes to financing, but I’ve found a way that is working for me. Instead of going to the studios or big money people, I’ve turned to the public for assistance. I created a website, mymilliondollarmovie.com to help finance my first film. For as little as $10 (Canadian) people can purchase a frame of my film and become a producer. There are a ton of benifits, and when we sell the film, you get your money back and decide which environmental charity gets your profits. It’s win win win!

Filmmaking Stuff: So if you buy a frame, you become a producer? What does a producer get in return?

Casey Walker: When you buy frames, you become a producer, get a page on our site that you can post links, photos and video to promote yourself, business or own project. You get to participate in the casting process, are entered into some cool contests, and in the end, your money is not only helping me achieve my dream, but will help keep the planet beautiful

Filmmaking Stuff: Did you have to consult a lawyer to offer this investment opportunity to the masses? Or is your financing structured as more of sponsorship?

Casey Walker: I did spend quite a bit of time with lawyers planning this out. It’s not only sponsorship based, but there is a very important charity element involved. And how many charities can you support where you’re donations get returned, and stand a chance of generating further profits for that cause. And the film is wicked funny so that ‘s a plus too!

Filmmaking Stuff: It’s a great innovation on a novel idea. How is the progress coming so far?

Casey Walker: Like anything new, it has been exciting, and there have been a lot of ups and downs. But we are picking up some great momentum and I’m having a lot of fun starting our casting process.

Filmmaking Stuff: I recently saw that Kevin Smith has become a producer and you have the video to prove it. What prompted you to get him involved? Have you heard from him since?

Casey Walker: One of the producers on the project approached Kevin Smith and things just kind of went from there. He is an insanely busy guy, and I didn’t expect to hear from him right away. But I’m sure I’ll hear from him at some point over the next few months, even if it’s just to berate me a little more. I have a lot of respect for what he has achieved and shaking his hand and getting those words of encouragement certainly have been one of the highlights of this project so far.

Filmmaking Stuff: What’s all this stuff in the press? You’re a green filmmaker?

Casey Walker: Yep, I’ve been in this business for 10 years and I’ve seen a lot of waste. I’ve always been conscious of it, but never in much of a position to do anything about it… until now. I wanted to entertain people without it causing damage to the environment, so I’ve spent quite a bit of time researching ways to ensure we don’t leave a big mark on the planet, just to make a movie.

I’ve partnered up with some really cool groups to ensure that our producers have access to certified environmental organizations. And I’m going to start doing weekly webisodes on little things an indie film maker can do to make their set/film green.

Filmmaking Stuff: Many of our readers have not yet made a feature. What advice do you have to newbie filmmakers who are chomping at the bit to get started?

Casey Walker: My advice would be to support your indie community, learn everything you can. and never give up on your dream. But don’t be stupid. Make sure you have a good project to get behind. Then be organized, keep your overhead low and remember, this is a creative business so apply some of your creativity to what ever problems are standing in the way of you making your film.

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For more information, check out Casey’s website: http://www.mymilliondollarmovie.com