Without a defined market or an established sales channel, it is difficult to justify financing, which makes it very difficult to pay cast and crew – which, by the way, makes it difficult to produce a movie. And assuming you can answer these questions, the problem is still economy of scale. If you can’t reach the masses (or reach enough people willing to pay for what you’re selling), how will you ever recoup your initial movie investment?
As a result of lower priced production equipment, coupled with non-discriminatory distribution, YOU can make, market and sell your movie this year and you don’t need to ask permission.
Serious indie filmmakers stop at noting until the movie is actually in the can – or these days – in your hard drive. Still if you’ve been working to make movies for any length of time, you know there are days when you hit obstacles, sometimes so seemingly insurmountable that you just want to give up on your project. Don’t do it!
After posting the following ROI marketing formula, many people have written to tell me that my numbers are unrealistic. And for the gazillionith time – I get it! Everybody agrees that recouping a 1M dollar budget based on Pay Per Visit advertising alone is an outlandish proposition.
The traditional independent filmmaking business was defined by a filmmaker finding a script, locating investors, raising money, making the movie and then landing an awesome distribution deal – and living happily ever after. Over the last few years, the entire model of indie filmmaking has gone Topsy-Turvy…
Since my last filmmaking podcast, I have been contacted by many of you. Some of you like my filmmaking ideas. Some of you think I’m crazy. But regardless of what you think, the world of independent filmmaking is changing. This is mostly because distribution is changing, which affects financing, which affects your ability to pay […]
In the following filmmaking podcast, I share some thoughts on how we might actually make independent filmmaking profitable again. Specifically, I compare the filmmaking production process to any small business. And I share my thoughts on VOD (video on demand) distribution – and how this sales channel finally gives every filmmaker the opportunity to create multiple streams of movie income.
Part of why filmmaking seems challenging and impossible is because many of us start our career with the belief that filmmakers need a gazillion dollars, tons of experience and an address in Hollywood to make a living as a “real” filmmaker. While this was once true, the new model of movie making allows you to create and sell movies from anywhere in the world.
While nobody wants to make movies for pocket change, many filmmakers still believe we can somehow continually produce unprofitable (movie) products and expect the money and the subsequent jobs to keep rolling in. And unlike years past, filmmakers can no longer approach investors with the cliche pitch: “Filmmaking is a risky investment – if we are lucky, we might win Sundance and get a deal.” Now, with transparent distribution options availabe to all filmmakers, that line of give-me-money reasoning is reckless, no longer applicable, and in my opinion, unethical.