Take a look at your trailer. Is your trailer congruent with your hook and the marketing elements we covered earlier? If not, I suggest you recut and refine your trailer to make sure your marketing message is consistent. In doing this you will have to find the balance between showing enough to sell your movie and giving away so much that you spoil the story. And since your movie trailer will be posted on various websites, you should also add a title card with a link to your movie website.
The traditional independent filmmaking business was defined by a filmmaker finding a script, locating investors, raising money, making the movie and then landing an awesome distribution deal – and living happily ever after. Over the last few years, the entire model of indie filmmaking has gone Topsy-Turvy…
Peter Broderick is President of Paradigm Consulting which helps filmmakers and media companies develop strategies to maximize distribution, audience and revenues. Earlier this week, Peter stopped by Filmmaking Stuff to talk about the the new world of distribution and how filmmakers can navigate the ever changing landscape of independent filmmaking.
For those of you who are adding your own thoughts to the Modern Moviemaking Manifesto, what I’m proposing is easier said than done. It is easy for me to talk about the success of our first feature. It is much more difficult to admit that our second feature bombed miserably.
Since my last filmmaking podcast, I have been contacted by many of you. Some of you like my filmmaking ideas. Some of you think I’m crazy. But regardless of what you think, the world of independent filmmaking is changing. This is mostly because distribution is changing, which affects financing, which affects your ability to pay […]
While nobody wants to make movies for pocket change, many filmmakers still believe we can somehow continually produce unprofitable (movie) products and expect the money and the subsequent jobs to keep rolling in. And unlike years past, filmmakers can no longer approach investors with the cliche pitch: “Filmmaking is a risky investment – if we are lucky, we might win Sundance and get a deal.” Now, with transparent distribution options availabe to all filmmakers, that line of give-me-money reasoning is reckless, no longer applicable, and in my opinion, unethical.
Your filmmaking “Audience List” is your most important asset. And let me give you 5 reasons ALL filmmakers should start building their audience list (based on our mistakes) today!
I don’t give a crap about the idiot Hollywood snobs who would much rather ignore you and your HD camera. And so what if you never worked with Spielberg or for that matter any “name” talent. And who really cares if some band of ivy league film school graduates spent their 30k making an 8 minute, 35mm short, when you decided to make a feature?
If you’re filmmaker seeking practical filmmaking tips you can use TODAY, I’d like so share some thoughts with you. The world of filmmaking is changing. Producing content is getting cheaper. And distribution outlets are becoming increasingly accessible. While these changes have not fully hit mainstream Hollywood, you can rest assured that it’s only a matter of time until the ripple effect has a leveling impact.