The veterans of the movie industry tell us that all this distribution deal disappointment is a result of improved technology. They optimistically tell us that our lost DVD revenues will be recouped by Video On Demand. Some refer to this as simply a market correction, implying that someday, somewhere, someone will figure out how to once again pay the big bucks for movies. But this is a pipe-dream.
Earlier this week, I caught wind of an indie production company based in Australia called Rapidfire Productions. This is a production company that operates as a self sustaining modern moviemaking business. They develop movies, get money, make their movies and through their own distribution arm, the company reaches the masses.
Take a look at your trailer. Is your trailer congruent with your hook and the marketing elements we covered earlier? If not, I suggest you recut and refine your trailer to make sure your marketing message is consistent. In doing this you will have to find the balance between showing enough to sell your movie and giving away so much that you spoil the story. And since your movie trailer will be posted on various websites, you should also add a title card with a link to your movie website.
The traditional independent filmmaking business was defined by a filmmaker finding a script, locating investors, raising money, making the movie and then landing an awesome distribution deal – and living happily ever after. Over the last few years, the entire model of indie filmmaking has gone Topsy-Turvy…
Peter Broderick is President of Paradigm Consulting which helps filmmakers and media companies develop strategies to maximize distribution, audience and revenues. Earlier this week, Peter stopped by Filmmaking Stuff to talk about the the new world of distribution and how filmmakers can navigate the ever changing landscape of independent filmmaking.
For those of you who are adding your own thoughts to the Modern Moviemaking Manifesto, what I’m proposing is easier said than done. It is easy for me to talk about the success of our first feature. It is much more difficult to admit that our second feature bombed miserably.