The easiest way to recognize and distinguish a brand is by its logo. In the film industry production logos are usually seen at the beginning of films, on posters, websites and other materials that market the movie. Some of logos have become very famous over the years and they still have the potential to attract the audience…
Over the past decade everything in the world of filmmaking has changed. Technology has improved. Distribution has evolved. And filmmakers have taken on the task of distributing their own movie…
Most filmmaking business plans are stupid. Why? Because most filmmakers have no idea (especially first time filmmakers) how to project a return on investment. Don’t feel bad. It’s not your fault.
After exploring all the wonderful filmmaking information here at Filmmaking Stuff, you may benefit from putting some other blogs on your reading list. So to that end, I’d like to point out a few of my filmmaking favorites:
Earlier this week, I caught wind of an indie production company based in Australia called Rapidfire Productions. This is a production company that operates as a self sustaining modern moviemaking business. They develop movies, get money, make their movies and through their own distribution arm, the company reaches the masses.
Your filmmaking “Audience List” is your most important asset. And let me give you 5 reasons ALL filmmakers should start building their audience list (based on our mistakes) today!
In the past, filmmakers made a movie, got lucky and ended up with a BIG paycheck with incremental increases on the back end. These days filmmakers need to think about their movies in ways akin to how traditional investors think about dividends from bonds – once you make the investment, it’s a long term game!