Independent movie investors invest because they want a return on their money. Creating a business plan will provide your prospective investor with a road map on how his or her money will be spent and hopefully recouped. In the old filmmaking model this wasn’t easy. Because distribution was once discriminatory, many first time independent feature filmmakers had to hold their breath in hopes their movies would get into a film festival, buil buzz, and (hopefully) garner a great distribution deal, complete with a cash advance. But that is an outdated model.
Without a defined market or an established sales channel, it is difficult to justify financing, which makes it very difficult to pay cast and crew – which, by the way, makes it difficult to produce a movie. And assuming you can answer these questions, the problem is still economy of scale. If you can’t reach the masses (or reach enough people willing to pay for what you’re selling), how will you ever recoup your initial movie investment?
Since the days of Ed Burns and Kevin Smith, film production has gotten a lot cheaper. The world is now saturated with bad movies. So your first goal is obviously perfecting your craft so that you make good movies. And while some filmmakers hit a home run with their first movie, many filmmakers don’t. You […]
A few months back, I joined forces with the folks at Chill to help solve a major filmmaking problem. But before I tell you about the awesome solution Chill recently launched – I want to first tell you about the problem. And this is a problem many filmmakers don’t realize they have. I’ll give you […]
It is easy to dream about becoming the next Hollywood hotshot. When I first moved to Los Angeles, I met these people a lot. We went to fancy dinners and cocktail parties, all of us posing as if we already had an awesome career in entertainment. I naturally assumed that these people went home each […]
There are a lot of filmmakers that tell you it is NOT okay to sell directly to your movie fans. The reason for this is based in our industry-wide belief that we must follow traditional release windows, or miss opportunity. “I’m going to do festivals. Then I’ll hopefully negotiate theatrical. Then I’d like to focus […]
When news of our first feature went viral, thousands of raving fans flooded our website. At the time we were Ill-equipped to handle the influx. We had no lead capture system in place and our social media strategy was non-existent. And because we were so focused on landing a dream distribution deal, we had no idea […]
As a filmmaker, you need to start thinking about your distribution strategy from day one. Why? Because the world is changing. Audience viewing habits are evolving. The ways in which peopled watch movies is no longer limited to movie theaters or renting a video from a video store. Over the past few weeks, I have […]