This is the problem with most filmmakers. They get paralysis of analysis. They make excuses. And then another year passes without a feature.

I know why. You’re afraid of failure. You’re afraid that if you make a movie, everybody will know how bad you suck as a filmmaker.

I get it. But here is the deal. A large percentage of the population is going to hate you anyway. So you may as well accept this and make a movie.

How?

Instead of asking yourself what you need to make a movie, ask yourself this question: “Given the resources that I have right now, what is the movie that I can make this year?”

Because…

Regardless of distribution technology, your audience still values the visual representation of your movie as a tangible product. And in ways akin to marketing an eBook via Amazon Kindle, you still need a killer design to represent your movie.

To help explain this further, I reached out to my buddy Ian Hannin. If the name sounds familiar, it means you probably read popular comic books. Over the past decade, Ian is responsible for coloring some of the most popular comic books in existence for Marvel Comics and DC Comics.

But in addition to Ian Hannin’s comic book coloring experience, he also designs movie marketing materials, such as movie posters, virtual covers, DVD covers and the actual artwork that goes on a DVD disc to make it look pro.

Jason Brubaker
How important is having good movie art for filmmakers?

Ian Hannin
People judge a book by the cover. Same with DVD or virtual DVD. You need to have high end, awesome illustration.

Jason Brubaker
What components of movie marketing art are most important?

Ian Hannin
Make sure the design complements the subject matter and tone of the movie. A lot of filmmakers fail to think about their target audience when designing movie marketing collateral.

Jason Brubaker
What’s the biggest mistake filmmakers make in their design?

Ian Hannin
The craftsmanship of the DVD cover often leaves a lot to be desired. In the popular marketplaces, such as Amazon and iTunes, your movie will be competing for virtual shelf space with expensive studio titles. Your job is to create high resolution, easy to read and enticing movie marketing materials… Does the movie artwork draw you in and make you want to see the movie?

Jason Brubaker
A lot of filmmakers try to do this themselves. What is your advice there?

Ian Hannin
If you have someone in your team good at graphic art, awesome. Just make sure your art complements the movie and helps you attract your target audience. But if you don’t have a good guy on your team, you can always email me. Maybe I know someone.

Jason Brubaker
You mean like you?

Ian Hannin
Maybe. HaHa!

Jason Brubaker
How can filmmakers hire you?

Ian Hannin
Go to www.IanHannin.com and contact me through the contact page.

Jason Brubaker
How much do you charge?

Ian Hannin
Depends on the package. Just email me at www.IanHannin.com. Let me know what you’re looking for.

Jason Brubaker
Thanks for stopping by Filmmaking Stuff!

Ian Hannin
Thanks. Happy to help filmmakers in need of art!

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Next time you need to make your filmmaking stuff look awesome, reach out to Ian Hannin and see if he can help you. Oh, also, in full disclosure, I am friends with Ian. He will probably buy me a burrito for any business I throw his way.

Happy Filmmaking!

The good news is, you’re probably right!

A few years back, I read screenplays for a producer in NYC… And I learned a few things. The biggest lesson I learned was that most screenplays floating around the market are crap. And I’m not just talking about new screenwriters.

I remember reading screenplays from working, established writers that just seemed underdeveloped. Add the enormous amount of material that came from friends of friends and other producers and I was able to see first-hand how much garbage is floating around out there.

So I can tell you, if you have any talent as a writer, the odds are stacked in your favor. Write a good script!

SCREENWRITING

I’m assuming you want to make a movie. So I’m not going to provide too much advice on how to “sell” your screenplay.

That being said, weither you plan on producing your own material or selling it, there are still a few factors applicable to your end-goal. The first thing you have to do is write.  And that means actually sitting down and forcing yourself to put words on an otherwise blank screen.

If this is difficult for you, you might consider finding a writing partner and then sharing a story credit.

Here is the down and dirty lesson for today:

ACTIONS

1. Get some screenplay software. Final Draft and Movie Magic Screenwriter are the industry standard. Or you could do a Google search for “free screenwriting software.”
2. Once you have the software, consider writing a feature script on the cheap. Think in terms of limited locations, with limited actors, with a short schedule that you can eventually shoot with limited equipment on HD video.
3. Consider making things funny. Some people think horror comedy works pretty well.
4. The story should be fun with a STRONG, marketable CONCEPT.
5. The name of the game is FUN. If you can’t have fun, you’re doing something wrong.

Putting the final polish on a screenplay is an amazing accomplishment. But just make sure you’ve created your best work. As they say, you only get one chance to make a good first impression – that same thinking applies to your screenplay.

You only get one chance to grab the attention of a potential actor or department head who may or may not decide to help you with your project. Two screenwriting books you might want to check out are: Screenplay: The Foundations of Screenwriting and How to Write a Movie in 21 Days.

And one more resource (It’s my own) – The Indie Producer’s Guide To Writing Screenplays That Sell

Happy Filmmaking!

MAKE SOME MORE SHORT FILMS

In the old days, the short movie was often projected in theaters before the feature presentation. Then later, the short movie seemed to disappear. The market for shorts wasn’t great. And it was almost impossible to make money with a short film – so finding investors for a short was super challenging.

While I can’t say that the economics of short movie making has improved dramatically, I have noticed an emergence of viral marketing associated with fun movies, as well as short web series which remind me of the old-old-old days when radio filled the airwaves with Saturday morning serials.

But regardless, the short movie is still great training ground for feature filmmakers. And if you haven’t yet made a short, you can make the process simple or complex. The following action steps should help:

ACTIONS

1. In the event you have not yet made a short movie, write one or two page scripts and then produce your story on a borrowed camcorder.
2. Edit the footage on a friend’s computer.
3. Upload the footage to video sites like YouTube. Test audience reaction. Is it good or bad? Learn from it. Then make another video… Then another… Then another.
4. Once you feel confident with short storytelling, move on to bigger and bigger projects.
5. Keep pushing yourself. Keep refining and learning!

101 Short Film Ideas

If you follow these steps and continually work to improve your movie making craft, you’ll be much more prepared than the guy who never made a short, who maxes out his credit cards to make his first feature.

So, you can choose to make your mistakes now, or make them later. It’s up to you. But regardless, GET MOVING!

Happy filmmaking!

Cannon EOS 7D is good for Filmmakers Image via Wikipedia

If you want to get started making movies, my suggestion is to get started. So many people in Hollywood bounce around for years pretending to do work, when all they are really doing is pretending. Many of these people call themselves producers, yet they have no screen credits and have frankly failed to do anything…

Don’t do that. For around two-thousand dollars, you can buy a camera that produces cinematic results. And if you can’t afford that, then just use any camera you can. In the event you cannot yet afford your own equipment, then find someone who already has the gear and make friends.

You next step is to get an idea for a short, 1 to 3 minute movie. Something funny. Then plan the shoot. The story doesn’t have to be overly awesome or complex. Most of my first movies were centered around my drunk friends playing characters. These movies sucked, but they were good practice. Your initial movies will probably suck too. Don’t worry about it. Give yourself permission to suck.

Just remember, the more you practice, the better you get.

And if you’re really short on short film ideas, then the next best thing is to create a music video… Which is essentially a short movie too.

If you are looking for short film ideas, this resource may help you: 101 Short Film Ideas

So here you go. Remember, I did this 12 years ago. So despite the fact that I’m cringing – I post it as inspiration… If someone who makes movies like this can go on to produce features – then there is hope for us all. What the heck are you waiting for? Go make a movie!

http://www.youtube.com/watch?v=iZcCA6QLH8c

If you are looking to make a short film, but you have no idea how to get started, you might want to check out 101 Short Film Ideas

Scissors can be used to foreshadow your screenplay Image via Wikipedia

A screenwriter sent me an email saying she understands the need for foreshadowing but wasn’t sure how to do it. Of course the specific content depends on the story but here are some general ways you can adapt:

1. A visual clue. A very obvious one is letting us glimpse a gun in a drawer when your protagonist is looking for a pair of scissors. We know that gun will be used at some point.

2. An innocent verbal clue. This could be something that we don’t even notice standing out in any way, but later it pays off. For instance, someone might mention that he used to enjoy hunting, and that makes sense later when we see that he’s a great shot.

3. A verbal cue that stands out. By this I mean something that is out of the ordinary and you do notice it. For instance, if somebody is asked casually which school they went to and they answer, “I don’t see why that’s important,” it signals that at some point in the story we’ll find out a reason why they’re touchy about that subject.

4. A musical cue. This often is the province of the director and the person who composes the sound track. In a thriller, for example, a particular piece of music may tip us off that something awful is about to happen.

To avoid having any one element of foreshadowing be too obvious, often the writer will throw in some red herrings–some things that could be foreshadowing but in fact don’t pay off or pay off in a different way than we expect.

The person who has the gun in the drawer may become an immediate suspect in our minds, but later maybe we see him use it to light his cigarette and we realize it’s not a real gun (of course he may have a real one somewhere else….). That kind of misdirection keeps the audience guessing.

The goal is to make your foreshadowing subtle enough that it’s only in hindsight that the visual or verbal cue takes on significance.

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Jurgen Wolff offers a new screenwriting tip here every Tuesday; also see his site,www.ScreenwritingSuccess.com and his book, “Your Writing Coach.”

In just a few clicks of your Kindle, you’ll be able to read articles as they become available. Here is the link:

Filmmaking Stuff – Read This Blog On Kindle

Outside of this, I am busting my butt to release some more products later this summer. I can’t wait to tell you more… So STAY TUNED.

Sometimes one of the people they’re filming dies or decides to stop cooperating. Sometimes they’re following a process with an unknown ending–for instance, the life of a contender in the Olympics. If she wins gold , they have a great story. If she gets silver or bronze, it’s still a good story. If she comes in fourth, there’s the drama of such a near miss. But if she comes in sixth, or has to pull out because of an injury, the story line isn’t so clear.

Sometimes documentary makers end up with hundreds of hours of footage without a clear story spine. That’s when they have to dig deep and sometimes they find a story that’s much more interesting than the one they hoped to get. In the case of the Olympic athlete, for instance, it might be her relationship with her father, who is also her coach. Or it might be the aftermath–what does an athlete do when it’s clear she’s peaked?

I think what we can learn from documentary makers is to pause before we launch into the obvious story and dig deeper to see if there’s a more interesting, perhaps more subtle, one lurking underneath.

—

Jurgen Wolff offers a new screenwriting tip here every Tuesday; also see his site, www.ScreenwritingSuccess.com and his book, “Your Writing Coach.”

When it comes to marketing your movie, you need to become proficient at driving targeted traffic to your movie website. While old school filmmakers could rely on various video stores and retail outlets to sell their movies, these days the popular marketplaces are Amazon and iTunes.

Both of these markets are web based. And both are accessible through my partner distribber. But just because your movie gets into the market doesn’t mean people will find you. This means, you’ll have to drive traffic to your movie website. But before you start driving traffic, you must first figure out your filmmaker website strategy.

I suggest creating something my internet marketing friend, Fred Gleeck calls a conversion funnel. Basically it looks like this:

This simple movie marketing model demonstrates that  not everybody who visits your  movie website will buy your movie. But by working to get more and more targeted prospects into the top of your funnel, you will increase your chances of making more sales at the bottom. Additionally, in the event a prospect tries to leave your movie website prematurely (abandon the funnel), you will ask these folks to “opt-in” to your audience list.

Once these prospects opt-in, they will get to know you and know more your movie. Utilizing this “lead capture” strategy, your odds of converting a prospect into customer increases.