There are a lot of filmmakers that tell you it is NOT okay to sell directly to your movie fans. The reason for this is based in our industry-wide belief that we must follow traditional release windows, or miss opportunity. “I’m going to do festivals. Then I’ll hopefully negotiate theatrical. Then I’d like to focus […]
The whole world of movie distribution is changing. This is important because the success of you movie depends on distribution. Given the deterioration of DVD sales channels, to become successful as a filmmaker, YOU are now responsible for sourcing, engaging and selling your movie to your intended target audience.
YOU are now responsible for marketing, promotion and distribution of your movie. And inline with this strategy, you must view regional and second tier festivals as an opportunity to build your audience list. But instead of handing out postcards to other filmmakers, your marketing strategy will be smarter.
Do you remember when the idea of making movies seemed like a far away dream? Do you remember when you first got the idea for your movie? Do you remember Your first day of production? Do you remember your first screening and how well everyone loved your work?
The veterans of the movie industry tell us that all this distribution deal disappointment is a result of improved technology. They optimistically tell us that our lost DVD revenues will be recouped by Video On Demand. Some refer to this as simply a market correction, implying that someday, somewhere, someone will figure out how to once again pay the big bucks for movies. But this is a pipe-dream.
Earlier this week, I caught wind of an indie production company based in Australia called Rapidfire Productions. This is a production company that operates as a self sustaining modern moviemaking business. They develop movies, get money, make their movies and through their own distribution arm, the company reaches the masses.
When I published my article on leveraging VOD sales to finance your movie, I had no idea that a simple internet marketing formula for filmmakers would be such a polarizing issue. I can’t tell you how many Los Angeles based movie producers responded negatively through email. One guy even told me my grammar sucked.
Part of why filmmaking seems challenging and impossible is because many of us start our career with the belief that filmmakers need a gazillion dollars, tons of experience and an address in Hollywood to make a living as a “real” filmmaker. While this was once true, the new model of movie making allows you to create and sell movies from anywhere in the world.
Your filmmaking “Audience List” is your most important asset. And let me give you 5 reasons ALL filmmakers should start building their audience list (based on our mistakes) today!