There are a lot of filmmakers that tell you it is NOT okay to sell directly to your movie fans. The reason for this is based in our industry-wide belief that we must follow traditional release windows, or miss opportunity.
“I’m going to do festivals. Then I’ll hopefully negotiate theatrical. Then I’d like to focus on broadcast. Then, I’ll get my movie onto the digital platforms.”
Does this sound familiar?
Following this release model takes weeks, months and in some cases years to get your movie to the marketplace. And while this was all fine and dandy when we had retail DVD, times have changed. You now have direct access to your audience. These are the same people who are Tweeting, Facebooking and emailing – asking “when can I buy your movie?”
What do you say in response? Do you tell your fans to wait?
Your audience consists of people who have a job, family, bills, babies and other obligations. And like you and me, these people get distracted easily. And while you are waiting for a dream distribution deal, these are people who will quickly move on and forget about you.
Yet, this is when your audience is fully engaged and ready to buy now!
How long will you wait?
If you want distribution tips to sell directly to your audience, you might benefit from grabbing a copy of the Indie producer’s guide to distribution.