Filmmaking Stuff Filmmaking Stuff provides resources for independent filmmakers. The website includes articles on how to take a story idea from script to screen, including articles on scriptwriting, producing, finance, shooting, editing, directing, marketing, distribution and how to build an audience. Filmmaking Stuff also has articles detailing how to make money making movies – including interviews with Hollywood Producers, Directors, writers and other filmmaking professionals.

Every business has a sales cycle. This is no different for the independent filmmaking business. Having a long term perspective and patience is essential. The trouble is, waiting around for your movie project ideas to morph into reality is a royal pain in the butt.

In ways akin to any entrepreneur grinding to get a start up off the ground, as a filmmaker you have to continually refine and adapt your concept and find the resources to help you succeed. And even when all the pieces align, despite your best efforts, sometimes movie ventures fall apart.

But sometimes they could have been saved…

Allow me to further my comparison between your independent movie project and a start-up company. Let’s say Start Up Company X creates a concept that is such a “good idea” that it will be a no-brainier. To be clear, even though the product is awesome, it has never been bought, sold, tested or proven in the marketplace. Heck, the idea is so revolutionary (and cool and awesome) that there aren’t any competitors. Sounds like the stars of success have aligned, right?

Well, not so fast.

A few months into implementation, most entrepreneurs quickly realize that because there is limited to no competition, the sale is actually more challenging. Why? Prospective buyers do not understand the concept enough to pay for it. And because the prospect has never heard of you or your company, nor do they know of anybody else who has bought your product – they don’t trust you enough to part with their money.

What does all of this have to do with your own filmmaking business?

Like any start-up entrepreneur, you are approaching prospects (prospective investors) who are new to filmmaking. From their buying perspective, you, your movie and your movie business is a new concept that they have never bought before. As a consequence, many of your first meetings will be spent educating and building trust. And this could mean a very long sales cycle. If you pull-the-plug on prospecting prematurely, you will lose momentum. Your project will fall apart.

I am sad to say this, but many filmmakers will quit at the first challenge. Maybe it’s a telephone call not being returned. Maybe it’s something else. And if you have never cold-called before, many of you may give up before you even start.

I have good news for serious filmmakers!

In case you happen to be one of those filmmakers who would rather swim naked in the north pole than face the rejection of a cold call, there is a new way to test the water before you dive in head first (have no idea why I am using a swimming analogy here.)

But here it is… Ready? One word: Crowdfunding!

With sites like www.IndieGoGo.com, you can now explore the wonderful world of crowdfunding. Crowdfunding allows you to pitch your movie ideas to crowds of people online, who are enthusiastic about sponsoring movie projects. And before you jump over to IndieGoGo and sign up, here is my tip. Many filmmakers try to raise their entire budget via crowdfunding and fail. I do not recommend this.

Instead, consider limiting your crowdfunding campaign to a few thousand dollars. Why? Because if your movie has a real budget, you are going to need real money outside of the crowds. And in this context, the more important reason to utilize crowdfunding is to test your movie concept and source your initial audience.

“We just tested the concept and essentially pre-sold over one-hundred units!”

This is a much stronger pitch for prospective investors because you have now demonstrated an interest in the marketplace. And because you have already garnered a few thousand dollars, you now have a much greater incentive to finish what you start – You wouldn’t want to let your sponsors down, right?

If you decide to utilize indieGoGo you are in luck because they own a company called distribber. To be transparent, I do get paid to promote distribber – but this was a personal choice. And here is why. Distribber allows you to access all of the popular video on demand and internet marketplaces, like iTunes and Hulu without discrimination.

Put together, this means you can prove your movie concept and source your initial audience through crowdfunding and you can now include clear-cut steps for distribution (that you can control) in your business plan.

While there are no guarantees in business, especially the independent movie business – having the ability to test your concept, source an audience and set up shop in the many popular video on demand and internet marketplaces might just help you move prospective movie investors to buy now, instead of later.

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Jason Brubaker (IMDB) is a Hollywood based Independent Motion Picture Producer and an expert in internet movie distribution. He is focused on helping YOU make, market and sell movies more easily by growing your fan base, building buzz and creating community around your title. If you liked this article, ask Jason Brubaker to speak at your next filmmaking event.

Posted under FILM FINANCING

If you are wondering how to become a filmmaker, you’re not alone. Living in Hollywood, I am surrounded by people constantly trying to answer the same question. The problem is, many would-be filmmakers do not realize there is more than one way to become a filmmaker. Here are 3 ways how to become a filmmaker.

Employee Filmmaker (indie producer works at a production company): An employee filmmaker is someone who gets a job at a production company. The employee filmmaker shows up each day, on time. The employee filmmaker usually “starts at the bottom” and then works their way up. Many spend years working on on other people’s projects (OPP) and one day, if they are really lucky, they get permission to helm a movie.

Freelance Filmmaker (indie producers hired on a per-project basis): As a freelancer, you get hired on a per-project basis. Then when the production wraps, you go back to your network, seeking your next job. Eventually, you find ways to move up and take on other jobs. Like an employee filmmaker, as a freelancer, you spend years working on other people’s projects (OPP). If you’re really lucky, you get your shot.

Entrepreneurial Filmmaker (indie producer creates his or her own projects and hires other people): In this scenario, your goal is to find a good screenplay, raise money and make your movie now! You don’t wait for anybody to give you permission. But unlike an employee or freelance filmmaker, if your project doesn’t get made, you don’t get paid!

To succeed, you will need cold calling courage and the ability to face rejection every day. Additionally, you will have to face ridicule. Many people stuck in the employee and freelance ruts will hate you, say mean things about you – Ironically, these same people will call you for a job.

But the upside is great. Unlike the other paths, you can grab a camera and start putting together a production this year! While those other folks are still carrying cables, you’ll be making movies.

If you are a long term reader of filmmaking stuff, then chances are good that you radiate towards entrepreneurial filmmaking. Good for you. Half of Hollywood doesn’t get it yet. But as a modern moviemaker, you no longer have to ask permission to make your movie. And thanks to non-discriminatory distribution, you can now reach a global audience through VOD distribution.

To become a filmmaker, grab your free filmmaking book by going here.

And if you are still waiting for someone to give you permission to make your movie, STOP IT.

Related articles

• How Do Filmmakers Compete? (filmmakingstuff.com)
• The New Model of Filmmaking (filmmakingstuff.com)
• Modern Filmmaking Business Plan (filmmakingstuff.com)

Posted under FILMMAKING

Carole Lee Dean is an industry legend. As an entrepreneur, producer and supporter of independent film, her influence has had a positive impact on filmmaking around the world. Most notoriously, 30 years ago, Carole took a $20 bill and created the $50 million a year short end industry. Her company was instrumental in the birth of the Hollywood independent film community because she offered film to Indies at prices they could afford. Customers like Cassavetes took chances with her raw stock and succeeded.

In 1992, she created the Roy W. Dean Grant Foundation in honor of her late father. To date, Carole’s grant and mentorship programs have provided filmmakers with millions of dollars in goods and services and have played an instrumental role in creating important documentary films. She is the author of The Art of Film Funding: Alternative Financing Concepts and The Art of Manifesting: Creating your Future.

in the following podcast, Los Angeles based indie producer Jason brubaker interviews Carole Dean about non-profit filmmaking, her thoughts on the new model of modern filmmaking and in the process, learns a lesson or two about The Art of Manifesting.

Download this episode (right click and save)

Posted under FILMMAKING

When we compare modern moviemaking to widget production, it oftentimes seems as though we are saying that the end product of our work carries with it so much more human, emotional weight and experience than the mere production of a widget. And while I understand that watching a feature film has so much more value to ME, and as most of us would argue, humanity – Our friends at the widget factory might disagree.

If we think about it, widgets run our moviemaking; Think about our cameras and our equipment and the computer (or mobile device) the enables us to read these words. Now think of the companies and factories that produce these widgets, and the widgets that create the cars that drive the widget production team to work. And when these widget craftsmen and craftswomen go to work, (to take the analogy further), some of them will spend the next twelve hours dreaming up the next award-winning widget, with one goal in life: They want to make your experience on earth more valuable.

Sound familiar?

Like making a movie, creating the perfect widget takes tremendous time, effort, planning, research and development, financing, prototype creation, craft, manufacturing, marketing, distribution and sales. These business components, like modern moviemaking are all essential to the success of a mere widget. And none of it would have happened without the creativity or tenacity of some entrepreneur (or movie producer) with an imagination and the desire to create and share something that might just make your life better.

As a modern moviemaker, I have no problem with this analogy. Most folks know I’m a little bit too obsessed with Video On Demand distribution and how it finally enables us to effortlessly share our finished films (our widgets) with the world. But what this means to me is, moviemakers finally have a business that no longer requires the outsourcing of marketing, distribution and sales. We can finally operate as a stand-alone business, albeit a small business! And unlike widget production, our product does not have to be delivered in physical form. This means we can NOW reach our customers (our audience) without the headaches, time consumption, fulfillment and shipping costs previously associated with our industry – which are still cumbersome elements most always associated with other industries.

If nothing else, I believe this analogy should serve to help all modern moviemakers quickly communicate OUR business to prospective investors – with a reception we have never known! Because like it or lump it, most prospective, private investors make their living dreaming up and manufacturing the perfect widget in some other industry. And because we finally have a middle-man-less, non-discriminatory sales channel (VOD), prospective investors might finally understand that OUR business, like their widget business, makes sense.

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Note: This posting was initially published as my response to a posting on Ted Hope’s blog, Truly Free Film. Because I went on for quite a few paragraphs, I decided to post it here too.

CLICK HERE TO SHARE YOUR THOUGHTS>>>

Posted under FILM FINANCING

Somewhere in the world someone has just finished the first draft of his first screenplay – ever.

Full of enthusiasm, the unknown screenwriter breaks out a hammer and puts the final touches on the two brass brads that hold the 90-120 pages together. It is at this point when this writer asks himself the obvious question:

“How do I get my movie script produced?”

This is the point when things get confusing. Should the unknown screenwriter send his screenplay to contests, to agents, to the family friend attorney who is willing to pose as the “entertainment attorney” and hopefully shepard the script through the guarded gates of Hollywood?

Or should the first time screenwriter decide instead to send the work to producers? And what if somebody steals the idea? And why don’t producers accept unsolicited screenplays? UGH!

“Allow me to offer some perspective.”

One of the reasons I am excited you’re reading these words is because I can help you avoid my early mistakes. What I just described was me a decade ago. I was still in York, PA. I had just finished the first draft of my first screenplay.  And frankly, I thought I was brilliant. I thought my story was awesome. And I actually thought Hollywood would just knock down my door.

Of course it didn’t happen like that. After I wrote my script, email was the new thing. So I started sending email querys to various production companies. And surprisingly, a few companies did respond to me. But after I sent out my script, it wasn’t long until I either got a rejection letter or heard nothing. Back then, I still had a lot to learn.

“Would you like me to tell you the secrets of getting your work produced?”

Ok. I don’t have all the secrets. The truth is, if you have an amazing script that is totally polished, marketed towards your intended audience of producer types who have a history of producing your type of work – and you have a way of accessing them and getting your brilliant work read, then your success is (a little more) probable.

But for the rest of us, taking that route is an eroded path and (in my humble opinion) requires that you ask too many people for permission. I mean, doesn’t it make you feel a little whorish to ask so many people for validation? “Please read my screenplay, it’s great!”

“UGH. I hate asking for permission.”

And agents? Forget that route. At least right now. Yes, you can send out query letters and market the heck out of yourself. But if you’re an unknown screenwriter living outside of LA, the odds of getting your work read are slim to none.

Remember, agents make a living getting material sold. And chances are, those folks already have a dozen clients. They don’t have time to take notice of your material unless your work already has buzz.

So how do you break through? Here are 5 screenwriting tips… (But I don’t think you’ll like them.)

1. Quit asking permission. Production is getting less expensive every year. Produce your own material.
2. Seriously. I know it sounds crazy, especially if you never considered producing your own material.
3. Grab a $2000 dollar DSLR camera and start shooting projects on the weekend.
4. Surround yourself with your local film community. Get some help.
5. As your confidence builds, write a feature that can be done on the cheap.
6. I recommend horror comedy or something memorable and controversial.
7. When your script is complete, get a creative production manager to break down and budget your script.
8. Once you have the budget, start raising money.
9. When you get the money, decide to direct or hire a director, cast and crew.
10. Then make your movie.

While I know most screenwriters would rather just write a script and then ask someone like me to produce it – I got news for you, don’t do that. Stop asking permission. Instead, I want you to start thinking like an entrepreneurial screenwriter. I want you to start thinking like a producer. I want you to make your movie now!

Of course, a large majority of screenwriters will think these ideas are bonkers.

If that’s you then please ignore me and keep writing query letters. For everyone else – It is far better to have your work produced than to put it in a dark drawer, even if you have to produce your first screenplay yourself.

Posted under SCREENWRITING

As president and CEO of From the Heart Productions, Carole Lee Dean produced over 100 programs, including the popular cable program, HealthStyles, and the historical show, Filmmakers, now housed in the National Archives. As an entrepreneur she created Studio Film & Tape, and sold it to Edgewise in 2001. She created a business supporting independent filmmakers in the 70’s with raw stock and coined the name “short ends.”

In 1992, she created the Roy W. Dean Grant Foundation in honor of her late father. To date, Carole’s grant and mentorship programs have provided filmmakers with millions of dollars in goods and services and have played an instrumental role in creating important documentary films. She is the author of The Art of Film Funding: Alternative Financing Concepts and The Art of Manifesting: Creating your Future.

Carole stopped by Filmmaking Stuff to share some ideas about filmmaking.

Jason Brubaker
Could you tell us a little bit about your work and how you got into the industry?

I was married to a cameraman and went to the set each Friday night and watched them unloading those little pieces of film that I termed “short ends.” I started a business of buying them from the studios and selling to independents, thus supporting the birth of the independent film market. I found that studios even sold new film because cinematographers wanted all one emulsion so I took the 10 or 15K feet of new and sold to people like Cassavetes.

Jason Brubaker
Wow! It is amazing how those “little pieces of film” changed the motion picture industry.

Carole Lee Dean
After a few years of selling “short ends” major video companies came to me to market their stocks and I expanded into tape. I started with $20.00 from the grocery money and sold it when my sales were at $9 million a year to Edgewise.

Jason Brubaker
This is an example of taking action on an idea and bringing it to fruition, much like a movie producer.

Carole Lee Dean
Yes, I believe in manifesting. It’s a process of releasing a potential that was already there. That short ends business was just waiting for me. Thank heavens I did not know how to do a corporate business plan or I would have known that I needed a lot more money. My belief that I could do it overcame the lack of money. I bought it and sold it the same day and most importantly I always saw it as a big business.

Jason Brubaker
It’s important to think big.

Carole Lee Dean
Look at a piece of coal; it’s a black rock, right? Well, if you ignite it you have heat and light, that potential was there you just had to release it. The same applies for filmmakers.

Jason Brubaker
Yeah. I think the key to dreams is internal, not external.

Carole Lee Dean
I tell them to realize their genius. How many people would give their right arm to be a scriptwriter? Most filmmakers are writers, producer’s even actors and editors. You are Pure genius and its important to know that so you have faith in yourself and your ability to make and finish your film. By seeing your film on a daily basis, knowing each shot, You are projecting into the future a vision that you can release with your faith and confidence. Fred Alan Wolf, physicist says that when we are daydreaming and visualizing clearly we are creating that future and that a handshake across time occurs and somewhere in the future it happens just as you saw and felt.

Jason Brubaker
I have experienced what you’re talking about. Sometimes things come into my life when I least expect them.

Carole Lee Dean
My father was responsible for the student discount. I spent every Sunday with him and He began this relentless weekly request for me to give a student discount. I agreed to 3%. He said it was not good enough. Then I went to 5%. Still not good enough so finally to keep peace I agreed to 15% discount.

Jason Brubaker
I’m sure the independent filmmakers were appreciative!

Carole Lee Dean
When Fuji gave me the exclusive national distribution of their 16 & 35mm stocks I set a goal for myself to sell in 9 months and Fuji said, “Oh, that’s too high you will never hit that.” I did hit it and I asked them to give me a larger discount and my priority that I told them was non negotiable was a 15% discount for students. I got this discount and after the first ad was printed, Kodak matched that 15%!!!

Jason Brubaker
And that care for supporting indie filmmakers has stayed with you. The Roy W. Dean Film and Writing Grants have become some of the most well known for independent filmmaker. Could you tell us what criteria you look for when you evaluate potential projects for a grant?

Carole Lee Dean
I want great stories with compelling characters. We fund shorts, indies and docs that are under $500K budgets. The films must be unique and make a contribution to society. Look on the site under grants for prior winners for the type of films we fund. We just started taking features and I want to see one win.

Jason Brubaker
How long does the evaluation process take?

Carole Lee Dean
We have the first cut of finalists on the site in 60 days and your name will stay on for a year, which is very good PR. Next cut is made on the site. We highlight the top 15, then top 10, then top 5 and announce the winner. All this takes about 2 to 3 more months. Filmmakers go through 3 sets of judges.

Jason Brubaker
Let’s say you’re a filmmaker and you’re not selected? Do you offer any sort of consultation or advice to those filmmakers?

Carole Lee Dean
Everyone who applies gets a free 15 minute consultation with me. We can talk about financing your specific film or how to improve your package or marketing or, anything you want. This grant is very dear to me and I like to see you improve from entering it. Our aim is to help you get funded.

Jason Brubaker
In your book The Art of Funding Your Film, you provide a very comprehensive overview of the funding process. Given all the rules and SEC regulations, what advice do you have for filmmakers who have never funded a movie – where do they get started?

Carole Lee Dean
It all starts with a great story. That’s the most important part, work on the store, give me compelling characters that I want to spend 90 minutes with. Write and keep writing and rewriting. Send your work out to really good screenwriters for review and listen to them. Read “Save the Cat,” my favorite book on writing. Take your script to the highest level possible.

Jason Brubaker
And once you have a great script?

Carole Lee Dean
Then go to work on your business plan and find good comparison films that you can easily defend. Be honest with your return on investment, always say hypothetical ROI and show one film in comparisons that did not make a profit. Put yourself in your investor’s shoes. Would you take a million from your parents to make your film? Do you seriously think you can pay it back? Keep investors interest your priority.

Jason Brubaker
You have been very passionate about helping filmmakers manifest their dreams into reality. I read your book long before I had produced my first feature. And I can remember times when everyone in my life seemed to think my movie making goals were pipe dreams. What advice do you have for filmmakers who are working to overcome self doubt?

Carole Lee Dean
If you were making movies 20 years ago it would cost you 10 times more to make a film. So ask yourself, “why was I given so much talent and born during the third most important time in the history of mankind.” Here you are with a great opportunity and all that talent. Do you really believe the universe would put you here at this time and not finance you? Of course not.

Jason Brubaker
That is a good way to think. Especially on those days where self doubt creeps in.

Carole Lee Dean
You need to believe in your talents and know that the money will come. Do all those things on your “to do list” and keep seeing your finished film. You will find doors open where there were no doors before. You are your greatest asset.

Jason Brubaker
I know you have been trying to find ways to bring filmmakers together to share ideas.

Carole Lee Dean
From the Heart is now producing events and I will give all of your members a 15% discount on any of our products and events if your people put GRANT in the coupon code.

To learn more about the Roy W. Dean Grant or some of Carole’s upcoming filmmaking events, check out the website.

Posted under FILM FINANCING, INTERVIEWS