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A few weeks back I gave a talk and was surprised that many filmmakers in attendance had never heard of crowdfunding.
If you are one of those filmmakers, crowdfunding provides you with the ability to reach out to your social networks and solicit your contacts for financial sponsorship.
In this “many to one” funding model, in exchange for donations, you provide various incentives. $5 dollars might get your sponsor a DVD. $500 dollars might get your sponsor an all expenses paid trip to the premier.
The other reason why I like crowdfunding is, it allows you to test a concept and source an audience from day one. In this regard, if your movie has a really sharp hook, you have the possibility of building buzz before you make your movie.
I have provided the following resources to help speed up your crowdfunding research:
Popular Crowdfunding Sites
www.indiegogo.com – Indie GoGo allows filmmakers to raise money and take whatever they get. Indie GoGo also owns a movie distribution arm called distribber.
www.kickstarter.com – This an all or nothing deal. Filmmakers either hit their goal, or they get nothing.
Distribution Tools
Assuming you are successful in your funding campaign, you will want to start thinking about your distribution strategy. To help with this, check out the following, popular distribution solutions:
www.distribber.com (my affiliate) – Owned by Indie GoGo, with a one-time upfront fee, this company allows filmmakers to access the popular VOD marketplaces, in a non-exclusive deal. In other-words, with this company you can avoid locking yourself into some sort of crappy distribution deal. And since the company is owned by Indie GoGo, many filmmakers utilize crowdfunding to cover their distribber distribution costs. Pretty smart, right?
www.DynamoPlayer.com – in ways akin to YouTube, this company allows filmmakers to upload their movies and then embed anywhere on the net. The video is then linked to PayPal or Amazon payments, which enables filmmakers to easily receive payment. The challenge with Dynamo is sourcing an audience. Unless you have significant web traffic, making money can be a challenge.
Also, read this article from the Wall Street Journal – The SEC is considering lifting regulations on private offerings. In the very near future, filmmakers may be able to sell shares of ownership through crowdfunding. It’s still a long way away, but worth thinking about.
Hope these filmmaking resources help. While you’re here, sign up for my newsletter >>

Posted under FILM FINANCING
This post was written by Jason Brubaker on April 28, 2011



