I often promote the movie distribution solution called distribber. For those of you who are not familiar with distribber, it’s a company that allows you to access the popular video on demand marketplaces, like iTunes and Amazon without the middle-man.
And if you have submitted your movie to the company, odds are good you got a phone call from me. And the question you may have asked during the call is, why does distribber charge money up front?
The reason for this charge is because the folks at distribber have to go through all sorts of technical stuff to get your movie into the various marketplaces. Additionally, unlike other companies, distribber does not lock you into an exclusive distribution deal. And with the exception of an inexpensive yearly maintenance fee, distribber does not take ownership on the back end.
The thing to keep in mind is, in the world of modern VOD distribution, YOU must become your own distributor. And this means YOU will be in charge of sourcing the audience. But if you think about it, even with a traditional dvd distributor – when those folks lock you into a traditional deal, and then take your rights for VOD, you need to be careful.
A traditional DVD distributor may not do anything to help you source an audience. So you need to ask yourself, what is the value in the deal? I mean if you can get into iTunes yourself, why give your rights to someone else?
Distribber is owned by IndieGoGo.com – If the upfront distribber fee is an obstacle for your, I highly recommend creating a crowd funding campaign on Indie GoGo and raising your distribution money there. Then take the money and get your movie into distribber.
Come on. The world is waiting!
Also, most people ask me how to market and sell movies. I recommend checking out the independent producer’s guide to digital distribution.
Posted under DISTRIBUTION
This post was written by Jason Brubaker on May 3, 2011





