Just a few short years ago, film distribution was controlled by a bunch of companies that safeguarded access the marketplace. As an independent filmmaker, if you were lucky enough to garner a distribution deal, odds were good the deal was crappy. As a first time feature filmmaker, this was my experience. And after receiving countless […]
Filmmakers need an audience. Without an audience, you have no business. Many filmmakers ignore this part of the process. And let’s be honest, building an audience sounds a lot less sexy than actually making the movie. But here is the deal. Traditional film distribution once revolved around shipping physical product. There were fixed costs and […]
Because many traditional DVD distributors will add NO VALUE to your VOD strategy. They will simply get your movie into the marketplace and suck your profits for the extent of your contract. And since most traditional distributors do not understand the VOD market, they will grab any title they can and hope for the best.
With DVD sales down, the traditional utilization of middle-men like sales agents and distribution companies is changing. The ripple effect of this is less traditional distribution deals for filmmakers. Take a look at the music industry, and you’ll soon see that it is a matter of time until all movies will be available for download or viewing at the push of a button.
Earlier this week, I caught wind of an indie production company based in Australia called Rapidfire Productions. This is a production company that operates as a self sustaining modern moviemaking business. They develop movies, get money, make their movies and through their own distribution arm, the company reaches the masses.
Let’s suppose you go out and raise $100K for your movie. And let’s say you make your movie, but you do not garner a dream distribution deal. And for the sake of this article, let’s say the only way you can recoup your investment is by making $4.99 (after expenses) off of each VOD download sold.