Filmmaking Advice For The Modern Filmmaker

Filmmaking_Advice

Filmmaking Advice For The Modern Filmmaker Talk to any filmmaker about filmmaking and they will tell you the world has changed. Gone are the days when you simply made a movie and sold it to the highest bidder. These days every filmmaker with a camera is making a backyard indie. And as a result, the market is saturated with a never ending supply of mediocre movies. … [Read more...]

Get Your Movie To Market Fast

Get_Your_Movie_To_Market

I'm pretty sure we lost over to $20,000 (probably more) by not taking action and getting our movie to market. Seriously, there is this concept in business called opportunity cost. It simply means that if you choose one direction, it's impossible to take the other direction at the same time. Or in the case of film distribution - If you spend all year doing NOTHING with your … [Read more...]

The Secrets of Successful Online Movie Advertising

Online_Movie_Advertising

If you want to be a successful filmmaker, you better learn a thing or two about online movie advertising. The reason I emphasize online movie advertising is because most movies end up in some sort of video on demand platform. And because many of the most popular platforms exist online, selling movies on the internet is very similar to selling anything online This means … [Read more...]

Who Is Your Target Audience?

Build Your Audience

The other day I posted this question to our Facebook Filmmaking Stuff community: "Who is your target audience?" The responses were varied. Filmmakers chimed in with everything from "tweens" to "adults over 30." Many filmmakers responded with the word: "Everybody!" While I love the enthusiasm, without much exception, defining your audience by age or gender is extremely … [Read more...]

Why You Need To Sell Movie Merchandise

Why_You_Need_To_Sell_Movie_Merchandise

After you make your movie, people will email asking when it's available. This period of time is called the social window. It's the time when your fans are most eager to buy your movie and tell their friends about it. And you will know you're in the social window when you find yourself communicating this response: "We are still waiting for our distribution deal. Check back … [Read more...]