When talking about movie distribution, I am often asked if filmmakers should still consider finding a traditional theatrical or DVD distribution deal. My answer to that question is simple: If you have an offer and you’re happy, it’s a deal.
If you find yourself with a movie and no idea how to sell it, get back to the basics. Unless you get an awesome distribution deal, then you are responsible for the success of your movie. The good news is, most of your sales will come from the internet. And you can get started today…
Over the next year, I am hitting the road. I’m going from city to city to spread the word about modern movie distribution tactics and how YOU can benefit. I am doing this because the independent movie market is saturated with competition. Do you know of any film festivals seeking someone to put on a film festival workshop? If so, please send them a link to this page.
With an independent movie market saturated with competition, producing a movie and finding a traditional distribution deal is increasingly challenging. After failing to garner a traditional distribution deal for my first feature, like a lot of filmmakers, I had to establish my own marketing company. And through the process, I figured out how to market and sell my movie online.
A few weeks back I gave a talk and was surprised that many of the filmmakers in attendance had never heard of crowdfunding. If you are one of those filmmakers, crowdfunding provides you with a “many to one” model. On the following sites, you create a campaign and then reach out to your network and ask for donations.
What we are experiencing is the film industry equivalent of sweat shop labor flooding the market with cheaply produced product. And as a result of these diminished margins, filmmakers must now think in terms of volume. So instead of putting 100% focus on simply making one movie, the model must now involve planning for, and creating a library for a minimal budget.
As a result of lower priced production equipment, coupled with non-discriminatory distribution, YOU can make, market and sell your movie this year and you don’t need to ask permission.
YOU are now responsible for marketing, promotion and distribution of your movie. And inline with this strategy, you must view regional and second tier festivals as an opportunity to build your audience list. But instead of handing out postcards to other filmmakers, your marketing strategy will be smarter.
If you’re a filmmaker with a movie… Before you accept some crappy distribution deal from a traditional movie distribution company – you might benefit form the following audio download. In this audio, I provide steps you can utilize to sell your movie without the middle-man.
We’ve all heard many horror stories from filmmakers who were thrilled to find a distributor for their film only to find the film was mishandled, shelved or the company went under with no recourse for the filmmaker to claim their rights back. There are also distributors so coveted for their professionalism and skill at finding the right audiences for their titles that everyone wants to work with them.