After you make your movie, people will email asking when it’s available. This period of time is called the social window. It’s the time when your fans are most eager to buy your movie and tell their friends about it. And you will know you’re in the social window when you find yourself communicating this […]
Today’s question comes from a filmmaker who is puzzled over how to sell his movie. Since the world of video on demand distribution is changing the ways in which movies are seen and sold, having a solid distribution strategy that you can implement is essential for success. Question: When deciding on how to sell your […]
When talking about movie distribution, I am often asked if filmmakers should still consider finding a traditional theatrical or DVD distribution deal. My answer to that question is simple: If you have an offer and you’re happy, it’s a deal.
If you find yourself with a movie and no idea how to sell it, get back to the basics. Unless you get an awesome distribution deal, then you are responsible for the success of your movie. The good news is, most of your sales will come from the internet. And you can get started today…
Over the next year, I am hitting the road. I’m going from city to city to spread the word about modern movie distribution tactics and how YOU can benefit. I am doing this because the independent movie market is saturated with competition. Do you know of any film festivals seeking someone to put on a film festival workshop? If so, please send them a link to this page.
With an independent movie market saturated with competition, producing a movie and finding a traditional distribution deal is increasingly challenging. After failing to garner a traditional distribution deal for my first feature, like a lot of filmmakers, I had to establish my own marketing company. And through the process, I figured out how to market and sell my movie online.
A few weeks back I gave a talk and was surprised that many of the filmmakers in attendance had never heard of crowdfunding. If you are one of those filmmakers, crowdfunding provides you with a “many to one” model. On the following sites, you create a campaign and then reach out to your network and ask for donations.
What we are experiencing is the film industry equivalent of sweat shop labor flooding the market with cheaply produced product. And as a result of these diminished margins, filmmakers must now think in terms of volume. So instead of putting 100% focus on simply making one movie, the model must now involve planning for, and creating a library for a minimal budget.