Movie Distribution: 7 Ways To Sell Your Movie Without The Middle Man

If you’re a filmmaker with a movie… Before you accept some crappy distribution deal from a traditional movie distribution company – you might benefit from the following audio recording. In it, I provide seven steps you can utilize to sell your movie without the middle-man.

As I have written before,  I believe the days of DVD distribution are numbered. And I think it is prudent for filmmakers to quit relying on outside 3rd parties to distribute independent movies. While modern distribution may seem easy for some moviemakers, these changes represent a total paradigm shift for others.

For those of you eager to embrace this new movie distribution world, I have provided the same seven steps I use to promote my own movie business.

Download Here (Right click and save)

After listening to the audio, please feel free to tell your friends. And if you would like more information, check out The Independent Producer’s Guide To Digital Distribution Happy Filmmaking!

Movie Distribution Company Pipe Dream

As a feature filmmaker, it is important to maintain positive thinking and keep your fingers crossed for a great distribution deal. But the reality is – the movie industry is changing. New methods of distribution including Video On Demand and internet viewing continually erodes traditional sales channels.

Good news and bad news: The good news is, you now have one of the most amazing opportunities in movie making history to make a movie, reach your audience (globally) and collect cash.

And here is the not so good news.

In order to benefit as a modern moviemaker, you will have to become masterful at creating buzz, establishing and maintaining a sales funnel website, while simultaneously focusing on increasing your targeted web traffic and converting your visitors into a paying audience… Only then can you create a profit and possibly pay back your investors.

And despite this reality, many filmmakers will still waste time waiting for someone else to “discover” their project.

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How To Break Into The NEW Movie Business

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Social Media is not always the best tools for Filmmakers. Image via Wikipedia

If you’re a filmmaker, wondering how to break into the NEW movie business, then you’re not alone. There are a lot of changes taking shape. Some are exciting and some are super scary.

Luckily many of these changes represent great opportunities for ambitions filmmakers.  (And yes, this is a continuation of my article on how to make a living filmmaking.)

Allow me to explain. . .

Our first feature DID NOT garner a traditional distribution deal. Like a lot of filmmakers, we thought that the lack of a deal was synonymous with a lack of success. And outside of the financial returns, we really wanted validation.

But that didn’t happen. Months in the festivals resulted in a lot of talk, but no contracts. So we gave up… Almost.

But the one thing we had going for us with that feature was a marketable hook – The story was controversial and a bit “wrong.”

This enabled us to get the attention of David Strick who came to set, snapped some pictures and sold one of the shots to the now defunct, Premier Magazine.

After that issue of Premier hit the stands, our movie went viral. In a very short time, we had over 100,000 unique visits to our movie site. And while I would like to say this changed our life, it didn’t. Unfortunately, we were not ready to leverage this power – nor were we able to realize the power of website traffic. In fact, we even tried to leverage the traffic as a reason to actually get a traditional distribution deal – Ha!

Why do I say “Ha?” Certainly it is reasonable to say: “Dear traditional distribution company, we have almost a quarter of a million people who know about our movie. Can you please give us a deal?” And if you’re a traditional independent filmmaker thinking in traditional ways, then touting website traffic seems perfectly reasonable, right?

WRONG! That was 2005. We were stupid.

Knowing what I now know, our most important objective would have been to focus less on traffic, and focus more on getting visitors onto our audience list.

From now on,

  1. We could have created solid relationships with our fans and made them part of the process.
  2. People don’t usually buy the first time they come to a website.
  3. Later we could have asked our fans to “buy now.”
  4. If we had garnered a distribution deal, we could have helped promote our movie to our audience.
  5. But most importantly, we could have created a prospective customer base for LIFE.

Now before I bash our marketing efforts too much – we did have a MySpace page. Out of that, we managed to get a few thousand folks to become our MySpace “friends.” And after the movie release, quite a few of those folks DID buy our movie. But we soon learned a major lesson  – once your social networking site goes out of vogue – your entire filmmaking audience list becomes worthless.

So again – it is best to focus on getting people onto a LIST that YOU control. To help you avoid my mistakes, here are TWO audience building list services that I affiliate with (because I use them):

  • www.AudienceList.com allows filmmakers to capture leads from their movie website, build a mailing list, set up email newsletters and add sequential email auto-responder.
  • www.ProVideoTool.com allows filmmakers to capture leads from their movie website, build a mailing list, set up email newsletters and a sequential email auto responder. But unlike the previous system, this one allows you to send your emails via video!
  • And just in case you don’t have a movie website – www.MovieSiteHost.com allows filmmakers to easily get hosting, a domain name and set up a website for their movie.

Those are the affiliate sites that I use for my own filmmaking business. And I think each offers a great service for those of you who would rather make money with your movie than let it collect dust on your book shelf.

And just in case you’re wondering, our first feature is still selling like hot cakes. More on this in upcoming articles…

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If you would like my 90 page filmmaking book for free, go here:

www.FreeFilmmakingBook.com

Jason Brubaker
An LA Based independent motion picture
producer
specializing in internet marketing
for YOUR
movie so you can get MORE buzz,
get MORE
followers and have MORE fun!

Three resources you can grab right now:

1. Fat-free Movie Making ideas for those of you
who hate asking permission:
http://www.FreeFilmmakingBook.com

2. Follow me on Twitter to get cool micro-ideas
on how to make your movie now:
http://twitter.com/filmmakingstuff

3. Connect with me on FaceBook so you
can tap into my 300+ Movie Maker connections:
http://www.facebook.com/pages/Filmmaking-Stuff

Brubaker Unlimited LLC
6767 Sunset Blvd. #153
Los Angeles, CA 90028

Movie Distribution Company

For those of you who have completed your feature film, one of the biggest challenges you have is finding a movie distribution company and a great deal.

I am currently working on the release of our first feature documentary called Toxic Soup and I can tell you that things are changing daily out there. The world of distribution as we once knew it – well, it’s gone. Fortuantly, I know a thing or two about getting some ROI on movies via internet self distribution.

I am working with some folks to create a one-stop-shop for those of you who wish to market and sell your movie so you don’t have to settle for a crappy deal. There is enormous need for it. I forget some times that most filmmakers would rather focus on making movies and let someone else handle the marketing and sales. Anyway, stay tuned – I’ll have a solution in a few short weeks.

And for those of you who can’t wait, my article on digital self distribution will hit the stands in an issue of Movie Maker Magazine. Hopefully this will be a good starting point for you.

If you are in a situation where you have a movie, but no deal – please feel free to leave a comment on this site, or email me directly. It will help me address your concerns.

And as always, if you want to stay up to date with the ever changing climate of filmmaking stuff, please feel free to sign up for my newsletter and also get a free copy of my book. Go here: www.FreeFilmmakingBook.com

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Related articles (things are changing in movie distribution):

Win a Free Copy of The Indie Producer’s Guide To Digital Self Distribution

A few weeks back I silently released a new product called The Indie Producer’s Guide to Digital Self Distribution. The product involves a step-by-step workbook and action guide to teach you how to self distribute your movie on the internet.  This was actually version 1.0 – and I am planning some MAJOR updates.

Let me explain. . .

I know a lot of people are talking about how to distribute movies on the internet. But like a lot of  the internet information, much of the stuff out there is fluff, brought to you by folks who have never actually produced and distributed their movie on the internet. And because I have had a TON of success marketing and self distributing my movie on the internet, I want to share my knowledge with you.

If you read my articles, you probably know our first feature (a silly zombie movie) would have been a flop if it wasn’t for internet marketing. Like a lot of you, the movie was rejected by every distributor on the planet. (Ok. We did get some deals. But they were horrible!)

So through trial and error and a lot of sleepless nights, we got our movie on the internet and it started selling. That was almost three years ago – and I am pleased to say, as I type these words – our little zombie movie is still selling. There is no middleman. And there is no need for a traditional distribution company.

Anyway, in compiling the 2.0 version of The Indie Producer’s Guide To Digital Self Distribution, I really took all of my internet movie marketing experience and shoved it into a system that you can implement for your own movie, today. (By today, I mean immediately. Even if you aren’t a tech geek.)

The Indie Producer’s Guide to Digital Self Distribution contains a crazy amount of material — first I provide you with a step-by-step guide, with a no-holds-barred recount of my personal story – I share what worked and what didn’t for our movie (so you don’t have to repeat my silly mistakes.) The system will also include a 65-step movie distribution checklist, over 90 minutes of MP3 audio instruction and several bonuses – all geared to help you get your movie selling like crazy.

Back to the Contest: The winners will get the entire product, including ongoing updates and a 30 minute digitial self distribution coaching session with me (over the phone or Skipe). I totally love this stuff and am so happy whenever I hear of a filmmaker who has resurrected his or her movie from the dusty book shelf.

UPDATE: The contest has ended years ago. But if you’d like access to the most up-to-date version of my sell your movie system, visit: www.HowToSellYourMovie.com