If you think you’re in business of filmmaking, think again. Your real business as a filmmaker is to build an audience. Read this movie distribution article.
I HIGHLY recommend that you use a reputable 3rd party email marketing company to manage your audience list. While there are some great companies out there, over the past three years, I have utilized a service called Aweber. This is a reputable email marketing company…
Couple this paradigm shift with the demise of DVD sales channels, and a lot of traditional distributors are now offering VOD deals to unsuspecting filmmakers, in the hopes something sticks. These folks usually promise filmmakers the validation of getting their titles into iTunes.
I believe video on demand distribution represents freedom for filmmakers. While there are many great sales agents and distributors, I am totally bothered by the sales agents and middle-men who have taken a bottom-feeding approach to VOD. These jerks make a living trying to sucker unsuspecting filmmakers into long term video on demand deals that suck. I put together the following video to express my disgust and also provide a new hope. As a modern moviemaker, there has never been a better time to make, market and sell your movies without the middle-man.
“If you want to make a living making movies, you need to realize that your library and the subsequent audience you source (over your career) are your major assets. And, as a result, your most important filmmaking focus (aside from doing good work) is to acquire and keep a customer,” he emphasizes.
The veterans of the movie industry tell us that all this distribution deal disappointment is a result of improved technology. They optimistically tell us that our lost DVD revenues will be recouped by Video On Demand. Some refer to this as simply a market correction, implying that someday, somewhere, someone will figure out how to once again pay the big bucks for movies. But this is a pipe-dream.
Earlier this week, I caught wind of an indie production company based in Australia called Rapidfire Productions. This is a production company that operates as a self sustaining modern moviemaking business. They develop movies, get money, make their movies and through their own distribution arm, the company reaches the masses.